TV Commercials: How to Make Them: or, How Big is the Boat? / Edition 1

TV Commercials: How to Make Them: or, How Big is the Boat? / Edition 1

by Ivan Cury
     
 

ISBN-10: 0240805925

ISBN-13: 9780240805924

Pub. Date: 10/19/2004

Publisher: Taylor & Francis

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client.

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Overview

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

• Learn to make more effective commercials on any budget
• A comprehensive guide to production techniques for making commercials
• Explains dynamics between client, agency, and producer

Product Details

ISBN-13:
9780240805924
Publisher:
Taylor & Francis
Publication date:
10/19/2004
Edition description:
New Edition
Pages:
246
Sales rank:
1,264,032
Product dimensions:
7.50(w) x 9.25(h) x 0.53(d)

Table of Contents

Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations

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