BN.com Gift Guide

TV/PR: How to Promote Yourself, Your Product, Your Service or Your Organization on Television

Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (4) from $4.00   
  • Used (4) from $4.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$4.00
Seller since 2009

Feedback rating:

(157)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Like New
1986-08 Paperback Like New As good as new, no flaws, I ship immediatelyMendoPower Employment Services will immediately and carefully pack this book in high-quality bubble ... lined, envelopes. Then we send you a confirmation e-mail. We appreciate your business and welcome any questions. Read more Show Less

Ships from: Fort Bragg, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.95
Seller since 2005

Feedback rating:

(175)

Condition: Very Good
B&W Photographs Atlanta, Georgia, U.S.A. 1986 Paperback First Edition, First Printing Very Good+ 8vo-over 7?"-9?" Tall 0961556595 Used A VG+ copy. Light wear.

Ships from: Vashon, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$7.50
Seller since 2005

Feedback rating:

(258)

Condition: Very Good
Atlanta, GA, U.S.A. 1986 Trade Paperback 1986 VG+ 126 pages, edges lightly rubbed/bumped, color is red w/ white lettering.

Ships from: Barberton, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$42.69
Seller since 2008

Feedback rating:

(196)

Condition: Good
"Wear, markings, and labels from previous ownership. "

Ships from: Naperville, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Editorial Reviews

Publishers Weekly - Publisher's Weekly
The authors of this breezy, informative book are television producers for 11 Alive Noonday, a daily hour-long talk/news show broadcast on Atlanta's WXIA-TV station, an NBC affiliate. They discuss the many advantages of ``free publicity'' on TV, how to get booked on shows, the basics of a media kit, what kind of visual aids, if any, to bring along, and finally what to do and not do on the day of the show and while on the air. Typical advice: that guests use a ``twinkle''a comment, anecdote, example or fact that is ``upbeat and earcatching,'' such as chef Julia Child's surprising admission on TV that her favorite dessert is vanilla ice cream with chocolate sauce. (May)
Library Journal
Both these titles explore various ways to ``handle'' the media, but similarities end there. Hannaford, CEO of a public relations firm and author of The Reagans ( LJ 1/15/83), takes rather a defensive stand on how to deal with what he sees as a hostile, status-seeking, scoop-hungry press. He has worked with the Reagan Administration and cites examples of how it has dealt with the media. His chapters on print media and radio are overly brief, but the meatier television chapter tells the reader ``What To Do If Mike Wallace Calls'' and explores ``The Nervous Smile.'' ``How To Be Interviewed'' and ``Action: from letters to lawsuits'' also hit the mark. This is not a scholarly criticism of the press, but a handbook on how to manipulate the media, and Hannaford is at his best when he sticks to that topic. Television is our friend in TV/PR , a well-organied, fast-paced, attractively packaged handbook on how to use television to promote persons and products. The authors produce a news/talk show, and they know PR. They take the subject seriously, but temper it with humor and sometimes overwhelming enthusiasm (``You've got what it takes, so go for it''). They offer good advice in ``The Media Kit'' and ``Your Media Moment.'' The table of contents is detailed, but a keyword index would have been helpful. However, the beginner who seriously desires television exposure will probably want to read this cover-to-cover. Jo Cates, Poynter Inst. for Media Studies Lib., St. Petersburg, Fla.
Read More Show Less

Product Details

  • ISBN-13: 9780961556594
  • Publisher: Chase Communications, Incorporated
  • Publication date: 5/28/1986
  • Pages: 126

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)