TV/PR: How to Promote Yourself, Your Product, Your Service or Your Organization on Television

TV/PR: How to Promote Yourself, Your Product, Your Service or Your Organization on Television

by Wicke Chambers, Spring Asher

Editorial Reviews

Publishers Weekly - Publisher's Weekly
The authors of this breezy, informative book are television producers for 11 Alive Noonday, a daily hour-long talk/news show broadcast on Atlanta's WXIA-TV station, an NBC affiliate. They discuss the many advantages of ``free publicity'' on TV, how to get booked on shows, the basics of a media kit, what kind of visual aids, if any, to bring along, and finally what to do and not do on the day of the show and while on the air. Typical advice: that guests use a ``twinkle''a comment, anecdote, example or fact that is ``upbeat and earcatching,'' such as chef Julia Child's surprising admission on TV that her favorite dessert is vanilla ice cream with chocolate sauce. (May)
Library Journal - Library Journal
Both these titles explore various ways to ``handle'' the media, but similarities end there. Hannaford, CEO of a public relations firm and author of The Reagans ( LJ 1/15/83), takes rather a defensive stand on how to deal with what he sees as a hostile, status-seeking, scoop-hungry press. He has worked with the Reagan Administration and cites examples of how it has dealt with the media. His chapters on print media and radio are overly brief, but the meatier television chapter tells the reader ``What To Do If Mike Wallace Calls'' and explores ``The Nervous Smile.'' ``How To Be Interviewed'' and ``Action: from letters to lawsuits'' also hit the mark. This is not a scholarly criticism of the press, but a handbook on how to manipulate the media, and Hannaford is at his best when he sticks to that topic. Television is our friend in TV/PR , a well-organied, fast-paced, attractively packaged handbook on how to use television to promote persons and products. The authors produce a news/talk show, and they know PR. They take the subject seriously, but temper it with humor and sometimes overwhelming enthusiasm (``You've got what it takes, so go for it''). They offer good advice in ``The Media Kit'' and ``Your Media Moment.'' The table of contents is detailed, but a keyword index would have been helpful. However, the beginner who seriously desires television exposure will probably want to read this cover-to-cover. Jo Cates, Poynter Inst. for Media Studies Lib., St. Petersburg, Fla.

Product Details

Chase Communications, Incorporated
Publication date:
Product dimensions:
7.25(w) x 9.25(h) x (d)

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