Twentieth Century Limited: Industrial Design in America, 1925-1939 / Edition 2

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $3.61
Usually ships in 1-2 business days
(Save 91%)
Other sellers (Paperback)
  • All (5) from $3.61   
  • New (2) from $30.71   
  • Used (3) from $3.61   

More About This Textbook


A fresh & insightful view of a period in American art & design that has been given little due & even less analytical thought. In the 30s, when industrial design emerged as an American profession, its founders hoped to create a coherent environment for what they self-consciously referred to as the machine age. They aimed to renew the marriage of art & industry. Chapters: a consumer society & its discontents; machine aesthetics; the new industrial designers; selling industrial design; industrialized design; everything from a match to a city; the practical ultimate; from depression to expression; & a microcosm of the machine-age world. B&W photos.\

"Particularly illuminating... ."--Ada Louise Huxtable, New York Times

Read More Show Less

Product Details

  • ISBN-13: 9781566398930
  • Publisher: Temple University Press
  • Publication date: 3/28/2001
  • Series: American Civilization Series
  • Edition description: 1
  • Edition number: 2
  • Pages: 272
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.70 (d)

Table of Contents

Preface to the Second Edition
Prologue 3
1 A Consumer Society and Its Discontents 7
2 Machine Aesthetics 19
3 The New Industrial Designers 39
4 Selling Industrial Design 68
5 Industrialized Design 84
6 Everything from a Match to a City 100
7 The Practical Ultimate 134
8 From Depression to Expression 153
9 A Microcosm of the Machine-Age World 189
Notes 211
Sources 233
Index 239
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)