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“Easily the Best Book on Advertising” — Philip Sawyer, director, Starch Advertising Research
“Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.” —Wired
“An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing—or hooked on nostalgia.” —Baltimore Sun
“Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.” —Creativity magazine
“This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who’s ever wanted to buy or sell something.”—Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather
“A thoroughly enjoyable read that will have you humming more than a few jingles you thought you’d forgotten." —Entrepreneur
“As eerily comforting as a family photo album.” —Esquire
“This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking.” —Mary Wells Lawrence, founding partner, Wells, Rich, & Greene
Posted October 4, 2002
I usually don't like books about advertising but this one was interesting because it allowed you to easily see a common objective in all of them. OK, yes the real objective is to sell lots of hamburgers, jeans, soda, mortgages and whatever else but what message are they all selling. Analyze all of them. What do you see? If you answered happiness or fulfillment you get the prize. 20 very different Ads but all have the same purpose and that is to sell happiness. The book demonstrates succinctly that the best ads show the consumer that using the product will somehow make them happy. Of course the methods differ but the end result always boils down to happiness. The interesting thing is that the possibility for happiness is usually always through improvement. You will be safer, richer, cuter, faster, taller, calmer, thinner, sexier, cooler, smarter, smell nicer or just have a better life for the sole purpose of making you miserable? No way. For the sole purpose of making you feel happy. Remember that the next time you see an ad.
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