Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

Overview

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the...

See more details below
Paperback (Reprint)
$10.53
BN.com price
(Save 29%)$14.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (18) from $4.99   
  • New (8) from $8.51   
  • Used (10) from $4.99   
Sending request ...

Overview

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Read More Show Less

Editorial Reviews

From the Publisher
“Succinct and informative, a ... deep look into a deceptively complex subject.” —Christopher Lehmann-Haupt, New York Times

“Easily the Best Book on Advertising” — Philip Sawyer, director, Starch Advertising Research

“Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.” —Wired

“An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing—or hooked on nostalgia.” —Baltimore Sun

Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.” —Creativity magazine

“This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who’s ever wanted to buy or sell something.”—Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather

“A thoroughly enjoyable read that will have you humming more than a few jingles you thought you’d forgotten." —Entrepreneur

“As eerily comforting as a family photo album.” —Esquire

“This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking.” —Mary Wells Lawrence, founding partner, Wells, Rich, & Greene

Esquire
As eerily comforting as a family photo album.
Christopher Lehmann-Haupt
Succinct and informative, a ... deep look into a deceptively complex subject.
Entrepreneur
A thoroughly enjoyable read that will have you humming more than a few jingles you thought you’d forgotten.
Creativity
Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.
Wired
Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.
Baltimore Sun
An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing—or hooked on nostalgia.
Philip Sawyer
Easily the Best Book on Advertising.
Steve Hayden
This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who’s ever wanted to buy or sell something.
Mary Wells Lawrence
This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking.
Publishers Weekly - Publisher's Weekly
If Twitchell doesn't prove his thesis that these 20 advertisements became part of the lingua franca and changed the way we look at the world, his lavishly illustrated, breezily entertaining survey does score some solid points. The jolly old Santa Claus known from countless images did not spring from folklore, according to Twitchell, but was invented in the 1920s by the Coca-Cola Co. in its annual Christmas ads (pre-Coke Santas were severe-looking and sometimes wore multicolored suits). Ads for Pears's soap, aimed at Victorian England's upper classes, borrowed an artifact of high culture--a portrait painted by John Everett Millais called "A Child's World"--thus forever blurring the boundary between art and advertising. De Beers Mines' half-century-long campaign helped make diamonds an instrument of romantic love. Twitchell, whose books on advertising include Adcult USA and Carnival Culture, serves up colorful slices of American advertising history, from a P.T. Barnum circus poster (1879) to turn-of-the-last-century patent medicine ads (peddling nonpatented potions heavily laced with alcohol, opium or cocaine) and Lyndon Johnson's 1964 attack ad against Barry Goldwater, "the most compressed and noxious political ad ever made," which featured a little girl's face disappearing into an atomic mushroom cloud and never mentioned Goldwater at all. Still, it's hard to see how Apple's 1984 commercial, or Michael Jordan's Nike spots, or ads for the VW bug, Absolut vodka or Marlboros did much to change the perceptual universe. (Apr.) Copyright 2000 Cahners Business Information.|
Christopher Lehmann-Haupt
...succinct and informative, a surprisingly deep look into a deceptively complex subject.
New York Times
Read More Show Less

Product Details

  • ISBN-13: 9780609807231
  • Publisher: Crown Publishing Group
  • Publication date: 12/28/2001
  • Edition description: Reprint
  • Pages: 240
  • Sales rank: 174,022
  • Product dimensions: 7.35 (w) x 9.09 (h) x 0.76 (d)

Meet the Author

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 4, 2002

    20 very different Ads but all have the same purpose¿

    I usually don't like books about advertising but this one was interesting because it allowed you to easily see a common objective in all of them. OK, yes the real objective is to sell lots of hamburgers, jeans, soda, mortgages and whatever else but what message are they all selling. Analyze all of them. What do you see? If you answered happiness or fulfillment you get the prize. 20 very different Ads but all have the same purpose and that is to sell happiness. The book demonstrates succinctly that the best ads show the consumer that using the product will somehow make them happy. Of course the methods differ but the end result always boils down to happiness. The interesting thing is that the possibility for happiness is usually always through improvement. You will be safer, richer, cuter, faster, taller, calmer, thinner, sexier, cooler, smarter, smell nicer or just have a better life for the sole purpose of making you miserable? No way. For the sole purpose of making you feel happy. Remember that the next time you see an ad.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)