The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

by John Allen Hendricks, Alan B. Albarran, Robert Bellamy, Alexander Cohen
     
 

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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.See more details below

Overview

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Product Details

ISBN-13:
9780739140055
Publisher:
Lexington Books
Publication date:
06/22/2010
Series:
Studies in New Media
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
310
File size:
1 MB

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