The Twitter Book

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More About This Book

Overview

"Media organizations should take note of Twitter's power to quickly reach their target consumers." —Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious—and effective—way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.

Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.

This book will help you:

  • Use Twitter to connect with colleagues, customers, family, and friends
  • Stand out on Twitter
  • Avoid common Twitter gaffes and pitfalls
  • Build a critical professional communications channel with Twitter—and use the best third-party tools that help you manage it.

If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.

About the authors:

Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

Product Details

  • ISBN-13: 9781449314200
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 11/28/2011
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 256
  • Sales rank: 255,143
  • Product dimensions: 8.10 (w) x 6.20 (h) x 0.40 (d)

Meet the Author

Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, and the O'Reilly Emerging Technology Conference. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.

Sarah Milstein writes, speaks and consults frequently on Twitter. A Web 2.0 strategist and co-founder of 20slides.com, a site for lively, work-related workshops, she is the author of "Twitter and the Micromessaging Revolution," an O'Reilly Media research report. Previously, she was on the senior editorial staff at O'Reilly, where she founded the Tools of Change for Publishing conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She's also written for the series, co-authoring "Google: The Missing Manual."

Before joining O'Reilly, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner.

Table of Contents

The hashtag for this book is #TwitterBook; Introduction; What is Twitter?; What's Twitter good for? Ambient intimacy; What's Twitter good for? Sharing news and commentary; What's Twitter good for? Breaking news and shared experiences; What's Twitter good for? Mind reading; What's Twitter good for? Business conversations; Chapter 1: Get Started; 1.1 Sign up; 1.2 Quickly create a compelling profile; 1.3 Understand what "following" means; 1.4 Find the people you know on Twitter; 1.5 Get suggestions for cool people to follow; 1.6 Twitter from the road; 1.7 Test-drive the 140-character limit; 1.8 Trim messages that are too long; 1.9 The secret to linking in Twitter; 1.10 Figure out how many people to follow; 1.11 Join a conversation: the hashtag (#) demystified; 1.12 Key Twitter jargon: tweet; 1.13 Key Twitter jargon: @messages; 1.14 Key Twitter jargon: retweet; 1.15 Key Twitter jargon: DM; 1.16 Key Twitter jargon: tweetup; 1.17 Twitter jargon: Fail Whale; 1.18 Try it for three weeks or your money back—guaranteed!; 1.19 Get help from Twitter; Chapter 2: Listen In; 2.1 Use Twitter Search; 2.2 Keep on an eye on hot topics; 2.3 Four cool tools for tracking trends: #1; 2.4 Four cool tools for tracking trends: #2; 2.5 Four cool tools for tracking trends: #3; 2.6 Four cool tools for tracking trends: #4; 2.7 Take advantage of advanced search; 2.8 Four important things to search for; 2.9 Advance your advanced search; 2.10 Track searches with RSS; 2.11 Track search with email alerts; 2.12 Track twittered links to your website; 2.13 Find out what people are reading; 2.14 Bookmark links to read later; 2.15 Use a life-changing third-party program; 2.16 Life-changing program #1: Twhirl; 2.17 Life-changing program #2: TweetDeck; 2.18 Use a great mobile client; 2.19 Follow smart people you don't know; 2.20 Figure out who's influential on Twitter; Chapter 3: Hold Great Conversations; 3.1 Get great followers; 3.2 Reply to your @messages; 3.3 Retweet clearly and classily: Part 1; 3.4 Retweet clearly and classily: Part 2; 3.5 When via is better than RT; 3.6 What to retweet; 3.7 Troubleshoot your retweets; 3.8 Ask questions; 3.9 Answer questions; 3.10 Send smart @replies; 3.11 Twitter often...but not too often; 3.12 Three cool hashtag tricks; 3.13 Know your new followers; 3.14 Three tools to figure out your followers; 3.15 Unfollow graciously; 3.16 Don't auto-DM (for crying out loud); 3.17 Don't spam anyone; 3.18 Fight spam; Chapter 4: Share Information and Ideas; 4.1 Be interesting to other people; 4.2 Make sure your messages get seen; 4.3 Link to interesting stuff around the Web; 4.4 Link appealingly to your blog or site; 4.5 Link to a tweet; 4.6 Post pictures; 4.7 Live-twitter an event; 4.8 Overhear things; 4.9 Publish on Twitter; 4.10 Participate in fundraising campaigns; 4.11 Make smart suggestions on FollowFriday; 4.12 Post on the right days; 4.13 Repost important messages; Chapter 5: Reveal Yourself; 5.1 Post personal updates; 5.2 Go beyond "What are you doing?"; 5.3 Use the right icon; 5.4 Fill out your full bio (it takes two seconds); 5.5 Spiff up your background: Part 1; 5.6 Spiff up your background: Part 2; 5.7 Cross-post to your Facebook account; 5.8 Keep track of friends and family; Chapter 6: Twitter for Business: Special Considerations and Ideas; 6.1 Listen first; 6.2 Have clear goals; 6.3 Integrate with your other channels; 6.4 Start slow, then build; 6.5 Figure out who does the twittering; 6.6 Reveal the person behind the curtain; 6.7 Manage multiple staff Twitterers; 6.8 Coordinate multiple accounts; 6.9 Make sure you're findable; 6.10 Be conversational; 6.11 Retweet your customers; 6.12 Offer solid customer support; 6.13 Post mostly NOT about your company; 6.14 Link creatively to your own sites; 6.15 Make money with Twitter; 6.16 Report problems...and resolutions; 6.17 Post personal updates; 6.18 Use URL shorteners to track click-throughs; 6.19 Engage journalists and PR people; 6.20 Integrate Twitter with your products; 6.21 Follow everyone who follows you (almost); 6.22 Three key tools for business accounts; 6.23 Continuing the conversation;

Customer Reviews

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( 9 )

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Sort by: Showing all of 9 Customer Reviews

  • Posted May 28, 2011

    Why didn't B and N 'get it'?

    This is an excellent source of easy to understand information about Twitter. But take one look at the print edition (it's long and narrow) and you realize that it should have been formatted for the NOOKcolor for horizontal reading (just like they did for 'The Polar Express') rather than for vertical display. Too bad the NOOK techies don't consider such things. It's a much less pleasant reading experience than it could have been.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted April 11, 2010

    I Also Recommend:

    9780789738028

    Uncomplicating Twitter

    Easy to understand, comprehensive in topics, tips, tricks, and how to's.
    If I was puzzled about something, I knew the profeessor would know me by name and know my issue.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted March 5, 2010

    Excellent Intro for Twitter Newbies

    As a newcomer to Twitter I looked at a few books to get me quickly up to speed. I found many of them to be text-heavy and, in keeping with the 140-character Tweet limit, I was looking for something rather more pithy. This book hits that spot precisely. Richly illustrated with pictorial examples, the book is a light read but right but up to date and pretty comprehensive in its coverage. I've learnt a lot, including about stuff I didn't realize I needed to know about. Good value and good. Recommended.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted March 2, 2010

    more from this reviewer

    I Also Recommend:

    9780596517694

    A nice little book that helps "the rest of us" understand the Twitter craze!

    I bought this book (along with a "Missing Manual" book by O'Reilly about Facebook) to get a better understanding about how to use Twitter and "social media" for both personal reasons (not that I have a lot to say in 140 characters or less) and professional (having already decided to get the word out about the Financial Aid Office at the community college I work at) reasons.

    "The Twitter Book" was just the right combination of technical information and non-tech info to getting a good working knowledge of Twitter and how to use it for a variety of reasons. Although the book isn't technical in nature, it certainly covers all of the necessary topics to understanding how to utilize the best aspects of Twitter.

    I'm sure there are more comprehensive tomes on Twitter (let alone, Facebook and other social media platforms), but The Twitter Book is GREAT is its approach (easy to read, yet not written for tech-Neaderthals) and conveys just enough information to guide you along the path to a) starting to use Twitter and b) starting to learn more Twitter (through usage and other source).

    For its price, it's a great little read. Don't pass it up.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted November 11, 2009

    more from this reviewer

    It's OK

    It's OK, an easy, bite sized read, and overpriced for what you get - but useful - like Twitter

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted October 10, 2009

    Great Resource

    This book is valuable once you can get familiar with the organization of it. You need a basic knowledge of Twitter to learn everything in it.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted August 20, 2009

    No text was provided for this review.

  • Anonymous

    Posted August 9, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 6, 2009

    No text was provided for this review.

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