The Twitter Book

( 9 )

Overview

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.

Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new ...

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Overview

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.

Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.

  • Use Twitter to connect with colleagues, customers, family, and friends
  • Stand out on Twitter
  • Avoid common gaffes and pitfalls
  • Build a critical communications channel with Twitter—and use the best third-party tools to manage it.

Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

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Editorial Reviews

Steve Rubel
Ever been to Nepal? Me neither. However if I ever do go, even though the aborigines who live there are just like us, I will enlist a Sherpa to guide me through the landscape and the nuances of the culture. That's what The Twitter Book is to Twitter. The Twitter community is, at its heart, filled with passionate people engaged in conversations.
It's just like Main Street USA. However, culturally, Twitter is its own country with its own language. Its various conventions like DMs and hashtags sound more like retro phrases from the 1960s than the underpinnings of one of the largest social networks on the web today. However, with a quick study, anyone can jump in, engage and accomplish their goals. With The Twitter Book, Sarah Milstein and Tim O'Reilly give you everything you need to get started while leaving just enough for readers to explore on their own. It's an terrific resource I am recommending to all of our clients and anyone else who is curious about Twitter.

— Steve Rubel, SVP/Director of Insights, Edelman Digital

Tony Hsieh
Once again, O'Reilly has put together a great, comprehensive primer. If you're ready to dive into the world of Twitter, I highly recommend this book!

— Tony Hsieh, CEO, Zappos

Mark Frauenfelder
Tim O'Reilly and Sarah Milstein are two of my favorite tweeters, and they've just written The Twitter Book, a pleasingly-designed 240-page guide to making the most out of Twitter.

— Mark Frauenfelder,

Richard Pachter
Movie stars, media figures, captains of industry and book reviewers are doing it, but how can businesses discern the twits from the tweets? O'Reilly and Milstein present as lucid and intelligent an overview as you'd want or need. The format is concise but quite rich, and there's plenty here to convince skeptics that employing Twitter as a marketing tool is a very good way to engage customers.

— Richard Pachter,

JR Peck
As with anything that gains high profile popularity there are plenty of Twitter haters out there, though the role that Twitter has played in the recent Iranian elections seems to have brought more legitimacy to Twitter in the eyes of many. With popularity come books and quite a few are already out there about and for twitter, but my favorite so far is The Twitter Book by Tim O'Reilly and Sarah Milstein.

— JR Peck,

Michael Liedtkeap
The 234-page guide is so helpful that many readers no doubt will tweet its praises and thank "(at)timoreilly" and "(at)sarahm" — the authors' Twitter handles — for helping people understand why Twitter is emerging as the Internet's most powerful communications vehicle since e-mail.

— Michael Liedtkeap,

Jennifer Van Grove
...appropriate for those you're trying to convince that Twitter is all the rage. The book reads like a beginner's how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways.

— Jennifer Van Grove,

Cory Doctorow
As easy to grasp as a tweet, this book cuts through the tiresome twitterhype and delivers a bunch of sensible, down-to-earth material on using and enjoying Twitter.

— Cory Doctorow, co-editor of Boing Boing and author of Little Brother

From the Publisher
...appropriate for those you're trying to convince that Twitter is all the rage. The book reads like a beginner's how-to guide, which means you could even use it as a subtle way to encourage less than stellar Twitter users to improve their Twittering ways.

— Jennifer Van Grove,

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Product Details

  • ISBN-13: 9781449314200
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 11/28/2011
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 256
  • Sales rank: 295,229
  • Product dimensions: 8.00 (w) x 6.00 (h) x 0.40 (d)

Meet the Author

Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics including the O'Reilly Open Source Convention. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.

Sarah Milstein is UBM TechWeb's GM & Co-chair for Web 2.0 Expo, an influential, semi-annual conference on the profitable intersection of entrepreneurship and technology. Previously, she was on the senior editorial staff at O'Reilly Media. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.

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Table of Contents

;
Praise for the first edition from Amazon reviewers (we don’t know these folks!);
About the Authors;
Tim O’Reilly (@timoreilly);
Sarah Milstein (@SarahM);
#TwitterBook;
The hashtag for this book is #TwitterBook;
Introduction;
What is Twitter?;
What’s Twitter good for?;
Chapter 1: Get Started;
1.1 Sign up;
1.2 Understand what “following” means;
1.3 Don’t follow people yet;
1.4 Quickly create a compelling profile;
1.5 Find the people you know on Twitter;
1.6 Get suggestions for cool people to follow;
1.7 Tweet from the road;
1.8 Test-drive the 140-character limit;
1.9 Trim messages that are too long;
1.10 The secret to linking in Twitter;
1.11 Figure out how many people to follow;
1.12 Join a conversation: the hashtag (#) demystified;
1.13 Key Twitter jargon: tweet;
1.14 Key Twitter jargon: @messages;
1.15 Key Twitter jargon: retweet;
1.16 Key Twitter jargon: DM;
1.17 Key Twitter jargon: trending topics;
1.18 Key Twitter jargon: tweetup;
1.19 Twitter jargon: Fail Whale;
1.20 Try it for three weeks or your money back—guaranteed!;
1.21 Get help from Twitter;
Chapter 2: Listen In;
2.1 Use Twitter search;
2.2 Take advantage of advanced search;
2.3 Four important things to search for;
2.4 Save searches;
2.5 Track search with email alerts;
2.6 Hunt down—and back up—older tweets;
2.7 Search the nooks, crannies and archives of your account;
2.8 Stay on top of several searches at once, including live-event coverage;
2.9 Track tweeted links to your website;
2.10 Dig deeper on trending topics;
2.11 Find out what people are reading;
2.12 Bookmark links for later reading and draw attention to tweets now;
2.13 Use a life-changing third-party program;
2.14 Life-changing program #1: Seesmic;
2.15 Life-changing program #2: TweetDeck;
2.16 Use a great mobile client;
2.17 Follow smart people you don’t know;
2.18 Figure out who’s influential on Twitter;
2.19 Keep track of friends and family;
Chapter 3: Hold Great Conversations;
3.1 Get great followers;
3.2 Reply to your @messages;
3.3 Retweet clearly and classily: Part 1—the overview;
3.4 Retweet clearly and classily: Part 2—retweets vs. quoted tweets;
3.5 Retweet clearly and classily: Part 3—use the Retweet button;
3.6 Retweet clearly and classily: Part 4—quote a tweet;
3.7 What to retweet;
3.8 Troubleshoot your retweets;
3.9 Ask questions;
3.10 Answer questions;
3.11 Send smart @replies;
3.12 Get attention gracefully;
3.13 Tweet often...but not too often;
3.14 Three cool hashtag tricks;
3.15 Know your followers;
3.16 Unfollow graciously;
3.17 Don’t auto-DM (for crying out loud);
3.18 Don’t spam anyone;
3.19 Don’t let third-party apps spam (or tweet) on your behalf;
3.20 Fight spam;
3.21 Recover fast if your account is compromised;
Chapter 4: Share Information and Ideas;
4.1 Be interesting to other people;
4.2 Make sure your messages get seen;
4.3 Link to interesting stuff around the web;
4.4 Link appealingly to your blog or site;
4.5 Use the hub-and-spoke model to your advantage;
4.6 Link to a tweet;
4.7 Post pictures;
4.8 Live-tweet an event;
4.9 Provide customer feedback—griping and glowing;
4.10 Overhear things;
4.11 Publish on Twitter;
4.12 Participate in fundraising campaigns;
4.13 Make smart suggestions on FollowFriday;
4.14 Mark tweets as favorites to draw attention to them;
4.15 Post on the right days and at the right times;
4.16 Repost important tweets;
Chapter 5: Reveal Yourself;
5.1 Post personal updates;
5.2 Go beyond “What’s happening?”;
5.3 Use the right icon;
5.4 Fill out your full bio (it takes two seconds);
5.5 Spiff up your background;
5.6 Cross-post to Facebook, LinkedIn, and more;
5.7 Divulge your location;
5.8 Post your Twitter handle widely;
Chapter 6: Twitter for Business: Special Considerations and Ideas;
6.1 Listen first;
6.2 Have clear goals;
6.3 Integrate with your other channels;
6.4 Start slow, then build;
6.5 Figure out who does the tweeting;
6.6 Reveal the person behind the curtain;
6.7 Manage multiple staffers on one account;
6.8 Coordinate multiple accounts;
6.9 Be conversational;
6.10 Retweet your customers;
6.11 Offer solid customer support;
6.12 Post mostly NOT about your company;
6.13 Link creatively to your own sites;
6.14 Make money with Twitter;
6.15 Advertise on Twitter...maybe;
6.16 Report problems...and resolutions;
6.17 Post personal updates;
6.18 Use Bit.ly to track click-throughs and create custom short domains and URLs;
6.19 Engage journalists and PR people;
6.20 Follow everyone who follows you (almost);
6.21 Four services for measuring Twitter;
6.22 Three bonus tools for business accounts;
Continuing the conversation—and taking a break from it;

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Customer Reviews

Average Rating 4
( 9 )
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Sort by: Showing all of 9 Customer Reviews
  • Posted May 28, 2011

    Why didn't B and N 'get it'?

    This is an excellent source of easy to understand information about Twitter. But take one look at the print edition (it's long and narrow) and you realize that it should have been formatted for the NOOKcolor for horizontal reading (just like they did for 'The Polar Express') rather than for vertical display. Too bad the NOOK techies don't consider such things. It's a much less pleasant reading experience than it could have been.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 11, 2010

    I Also Recommend:

    Uncomplicating Twitter

    Easy to understand, comprehensive in topics, tips, tricks, and how to's.
    If I was puzzled about something, I knew the profeessor would know me by name and know my issue.

    Was this review helpful? Yes  No   Report this review
  • Posted March 5, 2010

    Excellent Intro for Twitter Newbies

    As a newcomer to Twitter I looked at a few books to get me quickly up to speed. I found many of them to be text-heavy and, in keeping with the 140-character Tweet limit, I was looking for something rather more pithy. This book hits that spot precisely. Richly illustrated with pictorial examples, the book is a light read but right but up to date and pretty comprehensive in its coverage. I've learnt a lot, including about stuff I didn't realize I needed to know about. Good value and good. Recommended.

    Was this review helpful? Yes  No   Report this review
  • Posted March 2, 2010

    more from this reviewer

    I Also Recommend:

    A nice little book that helps "the rest of us" understand the Twitter craze!

    I bought this book (along with a "Missing Manual" book by O'Reilly about Facebook) to get a better understanding about how to use Twitter and "social media" for both personal reasons (not that I have a lot to say in 140 characters or less) and professional (having already decided to get the word out about the Financial Aid Office at the community college I work at) reasons.

    "The Twitter Book" was just the right combination of technical information and non-tech info to getting a good working knowledge of Twitter and how to use it for a variety of reasons. Although the book isn't technical in nature, it certainly covers all of the necessary topics to understanding how to utilize the best aspects of Twitter.

    I'm sure there are more comprehensive tomes on Twitter (let alone, Facebook and other social media platforms), but The Twitter Book is GREAT is its approach (easy to read, yet not written for tech-Neaderthals) and conveys just enough information to guide you along the path to a) starting to use Twitter and b) starting to learn more Twitter (through usage and other source).

    For its price, it's a great little read. Don't pass it up.

    Was this review helpful? Yes  No   Report this review
  • Posted November 11, 2009

    more from this reviewer

    It's OK

    It's OK, an easy, bite sized read, and overpriced for what you get - but useful - like Twitter

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 10, 2009

    Great Resource

    This book is valuable once you can get familiar with the organization of it. You need a basic knowledge of Twitter to learn everything in it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 20, 2009

    No text was provided for this review.

  • Anonymous

    Posted August 9, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 6, 2009

    No text was provided for this review.

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