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As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.
With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Preface.
Introduction.
Chapter 1: Be a Force for Good.
Chapter 2: TARGET: Why Tweet?
Chapter 3: W (Write): Why You Should Tweet Like Kanye.
Chapter 4: E (Engage) Tools to Win.
Chapter 5: E (Explore) Finding Everybody, and Bringing Everybody to You.
Chapter 6: T (Track): What Happens When You Hit Your Mark (and What Happens When You Don't).
Chapter 7: Applying the T.W.E.E.T. Framework.
Conclusion.
Question Reference List.
Keywords.
More Resources.
Acknowledgments.
About the Author.
Index.
Anonymous
Posted January 14, 2012
This book is great it is great to make a change.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.lockdude
Posted October 6, 2011
disappointed with intent. vague
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.HBC
Posted October 6, 2011
The book is primarily for organizations, wanting to know how to use twitter, as a marketing tool. The book debates about writing your own twitter tweets, or hiring a professional to do it. The book, contains many stories, about organizations and people, who connected through the twitter headquarters. In many ways, the book, fills like one big promo. The book came free, so, what do I expect? what would have been helpful for me is for the author to talk about such things, as, hashtags. what are they and how do they help you market your product or organization? The book, sits on my reference shelf, but, I doubt I will need to refer it again. One can find more helpful information on twitter, as twitter has it's own twitter!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.7998057
Posted September 28, 2011
If you are trying to serve the world using twitter or other forms of social media this book is required reading Diaz is able to break down the complexities if strategy and outreach using real case studies and practical tips
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Posted September 6, 2011
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Anonymous
Posted October 6, 2011
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Overview
The official word from Twitter on how to harness the power of the platform for any cause.As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for ...