Twitter for Good: Change the World One Tweet at a Time

( 6 )

Overview

Praise for Twitter for Good

"Twitter's a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world-changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real-life examples."
@craignewmark, Craig Newmark, founder of Craigslist, Inc.

"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a ...

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Twitter for Good: Change the World One Tweet at a Time

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Overview

Praise for Twitter for Good

"Twitter's a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world-changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real-life examples."
@craignewmark, Craig Newmark, founder of Craigslist, Inc.

"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign."
@aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business

"Using Twitter, social causes can quickly amplify their voice andcatalyze massive change. But one has to know how to use it effectively. Claire DÍaz-Ortiz is one of the best at showing you how."
@johnwoodRTR, John Wood, founder, Room to Read, and author, Leaving Microsoft to Change the World

"#Twitter4Good is a must-read for any organization hoping tolay a strong foundation towards creating fresh and dynamiccampaigns involving Twitter and social media."
@amanda, Amanda Rose, founder, Twestival

"Twitter is an enormously useful tool for our organization, and with#Twitter4Good, Claire has provided a clear, focused, important map forany person or organization who wants to create positive change intoday's world."
@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps

"#Twitter4Good is a must-read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read."
@kanter, Beth Kanter, coauthor, Networked Nonprofit

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Product Details

  • ISBN-13: 9781118061930
  • Publisher: Wiley
  • Publication date: 8/30/2011
  • Edition number: 1
  • Pages: 224
  • Sales rank: 715,779
  • Product dimensions: 5.80 (w) x 8.40 (h) x 1.00 (d)

Meet the Author

Claire Diaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought-after speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area.
Find more information at www.clairediazortiz.com and on Twitter via @ClaireD.

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Table of Contents

Foreword ix
by Biz Stone

Preface xv

Introduction 1

Chapter 1 Be a Force for Good 3

Chapter 2 T (Target): Why Tweet? 13

Chapter 3 W(Write): Why You Should Tweet like Kanye 43

Chapter 4 E (Engage): Tools to Win 75

Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117

Chapter 6 T (Track): Making Sure You’ve Hit Your Mark 139

Chapter 7 Applying the T.W.E.E.T. Framework 161

Conclusion 191

Top Questions Reference List 193

Resources 195

Acknowledgments 197

About the Author 200

Index 201

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Customer Reviews

Average Rating 3
( 6 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(1)

2 Star

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1 Star

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Sort by: Showing all of 6 Customer Reviews
  • Posted September 28, 2011

    GREAT BOOK

    If you are trying to serve the world using twitter or other forms of social media this book is required reading Diaz is able to break down the complexities if strategy and outreach using real case studies and practical tips

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 14, 2012

    Gtlj.com

    This book is great it is great to make a change.

    Was this review helpful? Yes  No   Report this review
  • Posted October 6, 2011

    ok

    disappointed with intent. vague

    Was this review helpful? Yes  No   Report this review
  • Posted October 6, 2011

    A basic primer

    The book is primarily for organizations, wanting to know how to use twitter, as a marketing tool. The book debates about writing your own twitter tweets, or hiring a professional to do it. The book, contains many stories, about organizations and people, who connected through the twitter headquarters. In many ways, the book, fills like one big promo. The book came free, so, what do I expect? what would have been helpful for me is for the author to talk about such things, as, hashtags. what are they and how do they help you market your product or organization? The book, sits on my reference shelf, but, I doubt I will need to refer it again. One can find more helpful information on twitter, as twitter has it's own twitter!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 6, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 6, 2011

    No text was provided for this review.

Sort by: Showing all of 6 Customer Reviews

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