Twitter for Good: Change the World One Tweet at a Time [NOOK Book]

Overview

The official word from Twitter on how to harness the power of the platform for any cause.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. ...

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Twitter for Good: Change the World One Tweet at a Time

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Overview

The official word from Twitter on how to harness the power of the platform for any cause.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.

  • Reveals why every organization needs a dedicated Twitter strategy and explains how to set one
  • Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)
  • Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund

With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

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Product Details

  • ISBN-13: 9781118120859
  • Publisher: Wiley
  • Publication date: 7/28/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • Sales rank: 1,382,227
  • File size: 4 MB

Meet the Author

Claire Diaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought-after speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area.
Find more information at www.clairediazortiz.com and on Twitter via @ClaireD.
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Table of Contents

Foreword.

Preface.

Introduction.

Chapter 1: Be a Force for Good.

Chapter 2: TARGET: Why Tweet?

Chapter 3: W (Write): Why You Should Tweet Like Kanye.

Chapter 4: E (Engage) Tools to Win.

Chapter 5: E (Explore) Finding Everybody, and Bringing Everybody to You.

Chapter 6: T (Track): What Happens When You Hit Your Mark (and What Happens When You Don't).

Chapter 7: Applying the T.W.E.E.T. Framework.

Conclusion.

Question Reference List.

Keywords.

More Resources.

Acknowledgments.

About the Author.

Index.

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Customer Reviews

Average Rating 3
( 6 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(1)

2 Star

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1 Star

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Sort by: Showing all of 6 Customer Reviews
  • Posted September 28, 2011

    GREAT BOOK

    If you are trying to serve the world using twitter or other forms of social media this book is required reading Diaz is able to break down the complexities if strategy and outreach using real case studies and practical tips

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 14, 2012

    Gtlj.com

    This book is great it is great to make a change.

    Was this review helpful? Yes  No   Report this review
  • Posted October 6, 2011

    ok

    disappointed with intent. vague

    Was this review helpful? Yes  No   Report this review
  • Posted October 6, 2011

    A basic primer

    The book is primarily for organizations, wanting to know how to use twitter, as a marketing tool. The book debates about writing your own twitter tweets, or hiring a professional to do it. The book, contains many stories, about organizations and people, who connected through the twitter headquarters. In many ways, the book, fills like one big promo. The book came free, so, what do I expect? what would have been helpful for me is for the author to talk about such things, as, hashtags. what are they and how do they help you market your product or organization? The book, sits on my reference shelf, but, I doubt I will need to refer it again. One can find more helpful information on twitter, as twitter has it's own twitter!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 6, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 6, 2011

    No text was provided for this review.

Sort by: Showing all of 6 Customer Reviews

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