Twitter Marketing For Dummies

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Overview

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies,...

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Overview

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.

  • Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service
  • Shows you how to effectively increase your visibility and promote your message via Twitter
  • Looks at the new promoted Tweets and Twitter lists
  • Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

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Product Details

  • ISBN-13: 9780470561720
  • Publisher: Wiley
  • Publication date: 11/16/2009
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 312
  • Sales rank: 420,038
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.

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Table of Contents

Introduction.

Part I: The Future of Twitter in Business.

Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business.

Chapter 2: Getting Started with Twitter.

Part II: Building and Implementing Your Twitter Marketing Roadmap.

Chapter 3: Combining New and Old Media Marketing.

Chapter 4: Planning Your Twitter Marketing Strategy.

Chapter 5: Being Productive with Your Twitter Marketing Plan.

Chapter 6: Your Marketing Plan.

Part III: Devising Online Strategies for Twitter Marketing Domination.

Chapter 7: Building Your Personal Twitter Tribe.

Chapter 8: Leveraging Your Twitter Tribe.

Chapter 9: Reaching Your Customers.

Chapter 10: Creating Quality Content on Twitter.

Part IV: Implementing Twitter Strategies for Offline Marketing Domination.

Chapter 11: Promoting to Attract Sales Leads.

Chapter 12: Improving Your Customer Service.

Chapter 13: Relating to the Public.

Chapter 14: Building Thought Leadership on Twitter.

Part V: The Part of Tens.

Chapter 15: Top Ten Do's on Twitter.

Chapter 16: Top Ten Don’ts on Twitter.

Chapter 17: Top Ten Thought Leaders on Twitter.

Chapter 18: Top Ten Tools to Use for Twitter Productivity.

Appendix: Great Twitter Marketing Ideas in 140 Characters or Less.

Index.

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