Twitter Marketing: An Hour a Day

Twitter Marketing: An Hour a Day

3.5 4
by Hollis Thomases
     
 

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The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the

Overview

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Product Details

ISBN-13:
9780470562260
Publisher:
Wiley
Publication date:
01/12/2010
Pages:
504
Sales rank:
1,222,303
Product dimensions:
7.40(w) x 9.00(h) x 1.20(d)

Meet the Author

About the Author

Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at www.twitter.com/hollisthomases.

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Twitter Marketing: An Hour a Day 3.5 out of 5 based on 0 ratings. 4 reviews.
BookGazer More than 1 year ago
I had been reluctant to dive into marketing via Twitter, until I got Twitter Marketing an Hour a Day. This book is great on two levels: first, it demystifies Twitter and secondly, it provides an easy to follow way to utilize Twitter to its fullest. If you are like me and know you need to get on the social media bandwagon, this is the book that will give you the methods and motivation to succeed.
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