Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Overview

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You'll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social ...

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Overview

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You'll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.

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Product Details

  • ISBN-13: 9780470563366
  • Publisher: Wiley
  • Publication date: 4/26/2010
  • Edition description: Original
  • Edition number: 2
  • Pages: 268
  • Sales rank: 1,451,490
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.90 (d)

Meet the Author

Joel Comm

Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.

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Table of Contents

Foreword ix

Preface xi

Introduction: What Can Twitter Do for You? xv

Chapter 1 An Introduction to the Social Media Landscape 1

So What Exactly Is Social Media? 2

Social Media, So What? Why Social Media Really Is a Big Deal 5

The Different Types of Social Media Sites-Content to Suit Every Market 9

A Closer Look at Microblogging 15

Introducing ... Twitter! 20

Chapter 2 What Is Twitter and Why Is It So Powerful? 24

Twitter and Its Successes 24

The Power of Twitter's Immediate Feedback 27

Instant Access to Smart People 24/7 29

Chapter 3 Getting Started the Right Way on Twitter 31

Signing Up-Does Twitter Have the Web's Most Friendly Registration Page? 31

Who's on Twitter? Your First Followers! 35

Create an Inviting Twitter Profile 37

Choosing Your Twitter Picture 52

Designing Your Twitter Profile 55

Designing a Commercial Background Image for Twitter 63

Choosing the Right Colors 66

Notices to Notice 68

Tweeting with Your Mobile Phone 70

Sending Your Very First Tweet 72

Becoming a Follower 73

A Word about Security 73

Chapter 4 Building a Following on Twitter 76

Quantity or Quality: Choosing the Type of Following You Want 78

Quality: How to Be Intentional about Creating Your Own Network of Experts 81

Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter 87

Twitterank and Page Rank 101

Chapter 5 The Art of the Tweet 104

Tweet Etiquette 105

The Benefits of Following before Twittering 112

How to Join a Conversation 113

How to Be Interesting on Twitter 116

How to Drive Behavior 134

Chapter 6 The Magic of Connecting with Customers on Twitter 137

Identifying Problems and Soliciting Feedback 138

Discovering Your Top Fans, Promoters, and Evangelists 140

Your Micro Help Desk 146

Chapter 7 Leveraging Twitter for Team Communication 151

Twitter for Virtual Team Leaders 152

Creating a Twitter Account for a Virtual Team 154

Building a Team with Twitter 155

Chapter 8 Using Twitter to Help Build Your Brand 159

Create a Story 161

Portraying Your Brand with Your Profile 163

Tweet Style-What to Say When You're Building a Brand to Create Value and How to Say It 165

Reinforce the Core Message 175

Repetition, Repetition, Repetition 178

Writing the Tweets 178

Win Retweets 179

Create Hashtags and Run Hashtag Chats 180

Chapter 9 Leveraging the Power of Twitter to Drive Behavior in Your Followers 183

Driving Followers to a Web Site 184

Promoting a Blog on Twitter 184

Twitter as a Resource for Post Ideas 189

Driving Followers to the Mall 191

Can You Put Affiliate Links on Twitter? 194

Driving Followers to Register 195

Tracking Results and Testing Strategies 197

Tracking Multiple Tweets 201

Making the Most of Twitter's Trends 204

Chapter 10 Quick Ways to Make Money on Twitter 208

Earn with Advertising on Twitter 209

Offer Specialized Services 213

Barter, Buy, and Sell Your Way to Profit 215

Chapter 11 Beyond Twitter.com: Third-Party Tools You Will Want to Know About 218

SocialOomph 218

Twitterrific 220

Twhirl 221

Twitterfeed 222

Trendistic 222

Twellow 223

TweetBeep 224

TwitterCounter 225

TweetDeck 226

TwitThis 227

TweetAways 228

HootSuite 228

TwitPic 228

Chapter 12 Building Powerful Solutions on Top of the Twitter Platform 231

So What Is an API Anyway? 232

What Can You Do With Twitter's API? Automating Your Twitter Experience 233

Creating Your Twitter App 234

Chapter 13 Putting It All Together 236

A 30-Day Plan for Dominating Twitter 237

Chapter 14 Power Twitterers 246

Conclusion 253

Directory Of Twitterers 255

Other Books Joel Comm 259

Index 261

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  • Anonymous

    Posted February 25, 2011

    Twitter Power

    I think this book is really great for those just starting a twitter account. My name is LaTicia, and I'm an aspiring actress and model. If you would like to follow me, my profile name is @LaTiciaLock

    1 out of 1 people found this review helpful.

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