Twitter Power: How to Dominate Your Market One Tweet at a Time

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Overview

Praise for twitterpower

"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online. Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."—Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter. The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."—Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

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Overview

Praise for twitterpower

"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online. Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."—Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter. The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."—Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."—Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

Product Details

  • ISBN-13: 9780470458426
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/17/2009
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 5.90 (w) x 8.60 (h) x 1.20 (d)

Meet the Author

Joel Comm
Joel Comm

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order.

Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

Table of Contents

Preface The Power of Twitter

Introduction What Can Twitter Do for You?

Ch. 1 An Introduction to the Social Media Landscape 1

Ch. 2 What Is Twitter and Why Is It So Powerful? 22

Ch. 3 Getting Started the Right Way on Twitter 29

Ch. 4 Building a Following on Twitter 67

Ch. 5 The Art of the Tweet 92

Ch. 6 The Magic of Connecting with Customers on Twitter 121

Ch. 7 Leveraging Twitter for Team Communication 135

Ch. 8 Using Twitter to Help Build Your Brand 142

Ch. 9 Leveraging the Power of Twitter to Drive Behavior in Your Followers 163

Ch. 10 Beyond Twitter.com: Third-Party Tools You Will Want to Know 187

Ch. 11 building Powerful Solutions on Top of the Twitter Platform 199

Ch. 12 Play Nice: Legal Considerations 207

Ch. 13 Putting It All Together: A 30-Day Plan for Dominating Twitter 212

Ch. 14 Power Twitterers 222

Conclusion 227

Directory of Twitteres 229

Other Books by Joel Comm 233

Index 235

Customer Reviews

Average Rating 3.5
( 16 )

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  • Posted March 29, 2009

    more from this reviewer

    I Also Recommend:

    Outstanding Twitter and Social Media Resource for People Over 40

    Social media and networking is a virtual frontier for most people like me: over 40, very busy, business owner, educated, family oriented. I ordered this book on Wednesday, had it in hand on Friday and devoured it on Saturday. Joel Comm did a magnificent job of dragging me into the world of social networking and marketing. And I loved it. He did not make me feel like a moron or out of touch. In fact, he made me believe that I could participate and be effective toward my own online goals and be helpful to others.

    As an author and a lawyer, I am a tough sell. Joel Comm made the hurdle and then some. I highly recommend his book to anyone wanting to learn more about Twitter and other social networking sites and mediums. In fact, I am going to purchase multiple copies to give to my customers and contacts.

    Thanks, Joel.

    Marjorie Jobe, J.D. and Author of

    "Business Law Battle Plan for Entrepreneurs: Protect Your Company from Lawyers, Lawsuits and Legal Disasters"

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted March 5, 2009

    more from this reviewer

    This is an excellent work and Joels best yet.

    This book is so informative. I am able to promote my business 50 times easier and faster now that I really understand twitter. I thought I had it all figured out until I read Joels book.
    This is a must read if you are promoting your business on or off line. Twitter is the fastest social growing social media on the internet today so it pays to know all you can about the twitter interface.

    My blog is http://MartyHamilton.tv and twitter is making it work for me.

    Thanks,
    Marty

    2 out of 2 people found this review helpful.

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  • Posted October 3, 2009

    more from this reviewer

    Good For Starters

    Contains a great deal of helpful information for those new to Twitter including third-party tools and etiquette.

    1 out of 1 people found this review helpful.

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  • Posted May 23, 2009

    Clear and Definingg

    Joel offers you a method to the sometimes madness that is Twitter. His teachings are on point and valid. It's my go to resource when it comes to Social Networking.

    1 out of 1 people found this review helpful.

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  • Posted October 5, 2009

    more from this reviewer

    Just the right book to power up brands with Twitter

    Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.

    Was this review helpful? Yes  No   Report this review
  • Posted August 1, 2009

    Almost Obsolete Already

    The problem with this, and other books, that speak to social networking is that by the time they hit the bookshelves in your neighborhood, they are already approaching "old news." This book is no exception. It is interesting reading, for the most part, but if you are marketing your company, this book is only a start in what has already become a lightspeed method of selling yourself or your products. Taken with other tools, this book can get you headed in the right direction.

    Was this review helpful? Yes  No   Report this review
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