Type and Layout: Are You Communicating or Just Making Pretty Shapes? / Edition 2

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More About This Textbook

Overview

The kind of questions this book answers, based on research done, are:
  • Why should one magazine generate thousands of inquiries while a similar ad in the same issue for a competing product fails?
  • How can one sales letter yield $1 million more in revenue than a similar letter mailed at the same time to a statistically identical group of prospects?
  • If a newspaper editorial on a City Hall scandal sets off a public furor, why should a similar opinion piece be largely ignored?
There is no question that looking at a well designed publication is a pleasure. There is also no question that many pages that are a pleasure to look at are not a pleasure to read. Colin Wheildon is not talking about what looks pretty, what people can read in one minute under test conditions, or whatever. He goes to the underlying reason why people write, print and display information - to convey that information to others

Out of print for several years, this is a revised version of the book which evokes stronger responses than any other book on the use of type in print design.

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Product Details

  • ISBN-13: 9781875750221
  • Publisher: The Worsley Press
  • Publication date: 8/1/2005
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 176
  • Sales rank: 1,329,164
  • Product dimensions: 7.44 (w) x 9.69 (h) x 0.38 (d)

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