Type in Motion 2

Overview

Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene.The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and ...

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Overview

Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene.The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.

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Product Details

  • ISBN-13: 9780500512432
  • Publisher: Thames & Hudson
  • Publication date: 11/19/2005
  • Edition number: 2
  • Pages: 256
  • Product dimensions: 9.00 (w) x 10.30 (h) x 1.00 (d)

Meet the Author

Matt Woolman is Chair of the Graphic Design Program in the School of the Arts, Virginia Commonwealth University, where he teaches sequential design, typography, and design theory, strategy, and management. He is founder and principal of PLAID Studios and co-author with Jeff Bellantoni of Type in Motion.
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Table of Contents

Introduction: Back to Basics 6
01 Identifying 8
EyeballNYC
Off the Street 10
In the Court 12
Michael Feldman
Musical Inspiration 14
Reviving the Past 15
P2
The Space In-Between 16
Lobo
Warm and Fuzzy 18
Sublimated Beauty 20
GMUNK
Funk and Groove 22
Fast and Furious 24
Fuel
Street Smart 26
Tronic Studio
Typographic Infestation 28
Montgomery & Co.Creative
Igniting Anticipation 30
Defining the Genre 31
Top of the Food Chain 32
Stockholm Design Lab
Scandinavian Simplicity 34
Digital Kitchen
Riding the Soundwaves 36
Virginia Commonwealth University
Emotive Type 38
At Play 40
M+Motive
Drill Bits and V-Rods 42
Capturing the Moment 44
mOcean
Horror Type 46
Koo-Ki Motion Graphics
Spicing up the News 48
Trollback & Company
Formal Clarity 50
Reinventing the Book 51
Lebanese American University
Conceptual Type 52
02 Informing 54
Arthur Kuhn
Omniscient Type 56
Virginia Commonwealth University
Form and Counterform 58
Foreign Office
Digital Culture 62
Digital Kitchen
Protecting Creativity 64
Lebanese American University
Audiovisual Essay 66
Fuel
Teasing the Converted 68
Sweaty Serifs 69
Connecting the Dots 70
Carnegie Mellon University
History Lessons 72
03 Storytelling 74
Mirko Ilic
Intimate Characters 76
Athletic Types 78
California College of the Arts
Personal to Universal 80
Montgomery & Co.Creative
Illuminated Narratives 84
Examining the Details 86
Bar-room Banter 87
Trollback & Company
Capturing the Classics 88
Blind Type 90
Visual Poetry 91
InterStitch Films
Lyrical Movement 92
Ageless Elegance 93
Formal Dissection 94
Counterformal Synthesis 95
Garry Waller
Visualizing Conversation 96
Roberto de Vicq de Cumptich & Matteo Bologna
Taming the Type 100
Type Faces 102
Foreign Office
Gestural Reality 104
Carnegie Mellon University
Story Lines 106
Digital Kitchen
Illustrating Whimsy 110
Hitoshi Takekiyo
Strictly Business 112
KeeJung Kwon
Erotica 113
John Underkoffler
Documenting Megalomania 114
04 Travelling 116
Ten_Do_Ten
Icons in Motion 118
Fitch
Automobile Telematics 124
Guido Alvarez
Soul Hunting 126
Scenting Freedom 128
W. Bradford Paley
Literary Threads 130
Unravelling the Code 132
Yugo Nakamura
Playing with Time 134
Defying Gravity 136
Flirting with Code 138
Tronic Studio
Recalling Memory 140
Atmospheric Type 142
BuroDestruct
Architext 144
VCU-Qatar
Transformative Type 146
Kyle Barrow
Mobile Ideography 148
PIPS:lab
Graffiti in Motion 150
05 Speculating 152
Gicheol Lee
Typographic Organisms 154
ASCII Image 156
Bending the Rules 157
Brian Lemen
Tactile Typography 158
Chisa Yagi
Time in Motion 160
Matt Woolman
Pixel Aquarium 162
Avi Haltovsky
Scissors, Paper, Type 164
Luigi de Aloisio
Mechanical Organics 166
Simulating Nature 168
P2
Materialism 170
Reza Abedini
Persian Influence 172
Jeff Bellantoni
Alphabet City 174
Luigi de Aloisio
Clowning Around 176
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