Type in Use: Effective Typography for Electronic Publishing

Type in Use: Effective Typography for Electronic Publishing

by Alex W. White
     
 

A guide to understanding and designing a publication's essential typographic elements. Organized by application --text, headlines, subheads, captions, etc. --Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the…  See more details below

Overview

A guide to understanding and designing a publication's essential typographic elements. Organized by application --text, headlines, subheads, captions, etc. --Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the standard type categories used in magazines, newsletters, and in-house documents; the principles can be applied to all print and electronic media. A chapter is devoted to the use of type on Web sites.

Editorial Reviews

Booknews
Presents a type primer and guide to effective editorial typography, explaining principles of design with type and demonstrating them with a wealth of b&w examples from a wide variety of current publications. Focus is on the standard type categories used in magazines, letters, and in-house documents; principles can be applied to all print and electronic media. Material is in chapters describing essential elements of publication design, with a chapter devoted to the use of type on Web sites, and a final chapter on typographic development. The author is professor of graphic design at Hartford Art School, University of Hartford. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780393730340
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
06/28/1999
Edition description:
ABR
Pages:
207
Product dimensions:
8.52(w) x 10.97(h) x 0.59(d)

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