Type Matters!

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Overview

Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of ...

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More About This Book

Overview

Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

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Editorial Reviews

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Thanks to digital miracles, we are all printers and typesetters now. Jim Williams' Type Matters! endeavors to upgrade us into this wondrous world of new possibilities. Designed to be used by everyone from curious novices and students to artists, designers, and other professionals, this relatively inexpensive paperback provides a quick-start tutorial on making your typography most effective. Readers will benefit from the book's direct approach. It consists of just three chapters: an introduction to the basics of typography; headline and display type; and setting type. A fine mix of basic information and more advanced tips.

— Michelle Marozik

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Product Details

  • ISBN-13: 9781858945675
  • Publisher: Merrell Publishers, LTD
  • Publication date: 5/1/2012
  • Pages: 160
  • Sales rank: 300,602
  • Product dimensions: 6.70 (w) x 8.80 (h) x 0.80 (d)

Meet the Author

JIM WILLIAMS began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.

BEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.

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