A Type Primer / Edition 2

A Type Primer / Edition 2

by John Kane
     
 

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ISBN-10: 0205066445

ISBN-13: 9780205066445

Pub. Date: 02/09/2011

Publisher: Pearson

For beginning and intermediate typography courses.

A practical and hands-on approach.

Designed for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is

Overview

For beginning and intermediate typography courses.

A practical and hands-on approach.

Designed for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information—and designed itself to reflect good typographic design—it guides students systematically to the point where they can, not only understand but, demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.

Product Details

ISBN-13:
9780205066445
Publisher:
Pearson
Publication date:
02/09/2011
Edition description:
New Edition
Pages:
240
Sales rank:
277,961
Product dimensions:
6.90(w) x 9.70(h) x 0.60(d)

Table of Contents

Basics.

Development.

Letters.

Words and Phrases.

Text.

Simple Organization.

Grid Systems.

Appendix A: Macintosh Keyboard Layouts.

Appendix B: Typeface Survey.

Selected Bibliography.

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