Type Rules!: The Designer's Guide to Professional Typography / Edition 3

Type Rules!: The Designer's Guide to Professional Typography / Edition 3

by Ilene Strizver
     
 

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ISBN-10: 0470542519

ISBN-13: 9780470542514

Pub. Date: 07/20/2010

Publisher: Wiley

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.

Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has

Overview

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.

Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? — with new coverage of their latest versions.

This edition includes:

  • New information on OpenType, font management utilities, font web sites, and interactive typography.
  • An expanded history of type and an updated glossary of key terms.
  • Exercises throughout to help reinforce the concepts presented in the book.
  • A wealth of tried-and-true as well as recently developed type tips.
  • More in-depth type issues, including scaling logos.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again."
— Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules is a must-have book for students and professionals alike. I highly recommend it."
— Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Product Details

ISBN-13:
9780470542514
Publisher:
Wiley
Publication date:
07/20/2010
Series:
Wiley Desktop Editions Series
Edition description:
Older Edition
Pages:
272
Product dimensions:
8.12(w) x 10.86(h) x 0.56(d)

Table of Contents

Preface.

Acknowledgments.

Introduction.

Chapter 1 A Brief History of Type.

Sounds to Symbols.

Gutenberg and Movable Type.

The Industrial Revolution and the Mechanization of Type.

Photocomposition.

Into the Digital Age.

Herb Lubalin and Expressive Typography (sidebar).

Notable Type Designers (sidebar).

Exercises:

Design Guidelines (Nancy Sharon Collins).

Typographic Timeline (Ilene Strizver).

Historical Design (Ilene Strizver).

Type Poster (David Kadavy).

Chapter 2 From Metal to Mac: Understanding Font Technology.

What Is a Font?

Font Formats.

Type 1 (or PostScript) Fonts.

TrueType Fonts.

OpenType Fonts.

OpenType Features (sidebar).

Hinting.

Font Management Utilities.

Techtip: OpenType Font Identifiers.

Typetip: Long S.

Typetip: Font vs. Typeface.

Techtip: Style-Linked Fonts.

Exercise:

Identifying Your OpenType Fonts (Ilene Strizver).

Chapter 3 What Makes a Typeface Look the Way It Does?

Parts of a Character.

Type Categories.

Serif.

Sans Serif.

Scripts.

Handwriting.

Blackletter.

Titling Fonts.

Opticals and Size-Sensitive Fonts.

Typetip: One- and Two-Storey Lowercase As and Gs.

Decorative and Display.

Typetip: Character vs. Glyph.

Exercises:

Think Like a Type Designer (Ilene Strizver).

Personal Type Specimen Book (Ilene Strizver).

Type Specimen Book and Typeface Analysis (Group Project) (Audrey G. Bennett).

On Beyond Zebra: The 27th Letter Assignment (Virginia Rougon Chavis).

Typeface Comparison Book (Joey Hannaford).

Real Signage Critique (Amelia Hugill-Fontanel).

Chapter 4 Selecting the Right Type for the Job.

Design Goals.

Legibility and Readability.

What Makes a Good Typeface?

Text vs. Display.

Script, Calligraphic, and Handwriting Fonts.

Super Families and Systems.

When the Best Font for the Job Isn’t a Font.

Typographic Illustration.

Mixing It Up.

Dos and Don’ts.

Typetip: Type Specimens.

Typetip: A Bodoni by Any Other Name?

Exercises:

Why Are All the Scary Typefaces Pointy? (Christopher Andreola).

A Garamond Is a Garamond Is a Garamond…or Is It? (Ilene Strizver).

Legibility and Readability Study (Peter Bain, Ilene Strizver).

Chapter 5 Formatting Your Type.

Type Size.

Line Length.

Line Spacing (Leading).

Techtip: Auto Leading.

Alignment.

Techtip: Style Sheets.

Indents and Other Paragraph Separators.

Techtip: Importing Copy.

Typetip: Standard Ligatures.

Typetip: Footnotes and Endnotes.

Exercises:

Typographic Hierarchy Study (Elizabeth Resnick).

Typographic Contrast (Kimberly Elam).

Chapter 6 Techniques for Emphasis.

Italics.

Boldface (or Weight Contrast).

Underscores.

Cap vs. Lowercase.

Point Size.

Wide vs. Narrow.

Changing Typestyle.

Changing Color or Shade.

Exercises:

Currency Redesign (Jimmy Moss).

Expressive Typography (Stephanie Nace).

Chapter 7 Fine-Tuning and Tweaking Your Type.

Hyphenation.

Techtip: Discretionary Hyphens.

Hung Punctuation and Optical Margin Alignment.

Techtip: Hung Punctuation and Margin Alignment.

Visual Alignment.

Rags.

Typetip: Breaking for Sense.

Techtip: Adobe Text Composer.

Tracking.

Techtip: Adjusting Tracking.

Typetip: Scaling Logos.

Techtip: Glyph Positioning and Baseline Shift.

Kerning.

Techtip: Adjusting Kerning.

Typetip: Type on a Curve.

Word Spacing.

Techtip: Adjusting Word Spacing.

Exercises:

Information Hierarchy Book (David Kadavy).

Spacing, Kerning, and Visual Alignment Exploration (Ilene Strizver).

Chapter 8 Finessing Your Type.

Figures.

Techtip: Accessing Figures in OpenType Fonts.

Small Caps.

Techtip: How to Access True-Drawn Small Caps.

Initial Letters.

Swash Characters.

Alternate Characters.

Type and Color.

Exercise:

Concert Poster Design (Frank Armstrong).

Chapter 9 Typographic Typos (and How to Avoid Them).

Word Spaces.

Quotation Marks.

Techtip: Unwanted Smart Quotes.

Apostrophes.

Primes.

Hyphen, En Dash, and Em Dash.

Widows and Orphans.

Computer-Generated Styling.

Poorly Justified Type.

Fake Small Caps.

Letterspacing Lowercase.

Exercise:

Editorial Design (Ilene Strizver).

Chapter 10 Fractions, Signs, Symbols, and Dingbats.

Fractions.

Techtip: Creating Fractions in OpenType Fonts.

Techtip: Fractions in QuarkXPress.

Bullets.

Techtip: Indenting Bulleted Lists.

Registered, Trademark, and Copyright Symbols.

Techtip: Circle P.

Accents and Accented Characters.

Typetip: Creating Accented Characters.

Parentheses, Brackets, Braces, and Angled Brackets.

Ellipses.

Euro.

End Marks.

Dingbats.

Exercises:

Typographic Principles Card Set (Regina Rowland).

Spa Brochure (Ilene Strizver).

Chapter 11 Nonprint Typography.

Type on the Web.

Characteristics of Web Typography.

Web-Safe Fonts.

Smart Punctuation on the Web.

Cascading Style Sheets.

Font Embedding.

Type as Graphic.

Dos and Don’ts.

Type in Motion.

Combining Type and Motion.

Basic Guidelines.

How to Get Started.

Dos and Don’ts.

Exercises:

The Crystal Goblet Online: An Assignment in Two Parts (Laura Franz).

Four Squares: Text, Color, Motion (Heather Shaw).

enCODE / deCODE (Heather Shaw).

Chapter 12 Designing Your Own Typeface.

Handwriting Fonts: A Good Place to Begin.

Three Approaches to Designing a Typeface.

Professional Guidelines.

Techtip: Font Production Editors.

Exercises:

Introduction to Type Design: Symphony (James Montalbano).

Digitize Your Signature (James Montalbano).

Glossary.

Bibliography.

Picture Credits.

Digital Font Foundries and Distributors.

Typographic Resources.

Index.

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