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From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.
Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? — with new coverage of their latest versions.
This edition includes:
"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again."
— Allan Haley, Director of Words and Letters, Monotype Imaging
"Type Rules is a must-have book for students and professionals alike. I highly recommend it."
— Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
|Ch. 1||A brief history of type||15|
|Ch. 2||From metal to Mac : understanding font technology||31|
|Ch. 3||What makes a typeface look the way it does?||39|
|Ch. 4||Selecting the right type for the job||57|
|Ch. 5||Basic techniques for emphasis||87|
|Ch. 6||Advanced techniques for emphasis||105|
|Ch. 7||Basic fine-tuning and tweaking||129|
|Ch. 8||Advanced fine-tuning and tweaking||153|
|Ch. 9||Typographic typos and how to avoid them||175|
|Ch. 10||Signs, symbols, and dingbats||185|
|Ch. 11||Designing your own typeface||201|