Type: The Secret History of Letters by Simon Loxley | Hardcover | Barnes & Noble
Type: The Secret History of Letters

Type: The Secret History of Letters

by Simon Loxley
     
 

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"Good typography should be invisible", so goes the old maxim--the typeface should carry the message, but not distract with its own personality. But if you've ever wondered how type was developed, exactly what a Goudy Friar is, or if Baskerville has anything to do with Sherlock Holmes, then Type will answer these questions and more. This is the story of the

Overview


"Good typography should be invisible", so goes the old maxim--the typeface should carry the message, but not distract with its own personality. But if you've ever wondered how type was developed, exactly what a Goudy Friar is, or if Baskerville has anything to do with Sherlock Holmes, then Type will answer these questions and more. This is the story of the faces behind type, letters and typography: it tells of the passions and obsessions of its creators, of war, persecution and political upheaval, of business and technological breakthrough, of rivalry, death and disinterment. With the skill of a novelist, Simon Loxley weaves the story of letters through the history of our time. From Gutenberg's first moveable type to the internet, type has grown out of ambition, jealousy, desire, treachery and love. Never again will you look at your letters, your bank statements or your books in the same way.

Editorial Reviews

Library Journal
Typographer and designer Loxley's aim in this history is to show how the "human baggage of ambition treachery and love" affected the development of Western typefaces. Thus, we get the well-known story of the legal machinations Gutenberg used to try to retain exclusive rights to his printing methods as well as stories of such lesser figures as the eccentric Eric Gill, who was, according to Loxley, perhaps "the most complex figure in the whole history of type design." We find unexpected incursions into the art of road signs and the possibility (rejected) that the computer might render type design itself obsolete ("typocalypse"). Loxley's style and approach is sprightly and generally nontechnical, so even readers without much knowledge of his subject will find his popular treatment of type history easy to read and, for the most part, not deadened by the weight of names, dates, and typefaces typical of such primary standard histories as Daniel Updike's Printing Types. An excellent choice for collections that stress printing, communications, and the arts. Peter Dollard, Mt. Pleasant, MI Copyright 2004 Reed Business Information.
From the Publisher

"A heady mixture of intrigue, personal achievement and corporate greed...Loxley offers an engaging, well-presented account of the more eccentric personalities in type design."--Times Literary Supplement

"A funny, informative romp through typography."--BookPage

"You'll never look at Renner's elegant circles-and-lines font Futura in the same way again."--Boston Globe

"Simon Loxley takes the reader on a fascinating journey peppered with anecdotes concerning type designers and their creations." --Mediaevistik 19

"Remarkably good." - Journal of the American Printing History Association

Product Details

ISBN-13:
9781850433972
Publisher:
I. B.Tauris & Company, Limited
Publication date:
04/24/2004
Pages:
256
Product dimensions:
6.26(w) x 9.58(h) x 1.02(d)

Related Subjects

Meet the Author


Simon Loxley is a practicing typographer, designer and teacher.

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