TypeSense : Making Sense of Type on the Computer / Edition 2

TypeSense : Making Sense of Type on the Computer / Edition 2

by Susan G. Wheeler, Gary S. Wheeler
     
 

ISBN-10: 0130218049

ISBN-13: 9780130218049

Pub. Date: 06/16/2000

Publisher: Prentice Hall

TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is…  See more details below

Overview

TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration. Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?

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Product Details

ISBN-13:
9780130218049
Publisher:
Prentice Hall
Publication date:
06/16/2000
Edition description:
Older Edition
Pages:
230
Product dimensions:
7.01(w) x 9.25(h) x 0.18(d)

Related Subjects

Table of Contents

Preface
Introduction
1From the Foundry to the Computer1
2Speaking the Language of Letters21
3Setting Type on a Page38
4Setting Type in a Paragraph66
5Setting Type in a Sentence102
6Setting Type for Special Functions131
7Designing with Type149
Appendix - Proofreaders' Marks165
Bibliography171
Index174

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