TypeSense : Making Sense of Type on the Computer / Edition 2

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Overview

TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration. Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?
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Editorial Reviews

Booknews
Rife with both illustrations and examples, this expanded second edition of the book aims to help people of all backgrounds effectively use type. The authors progress from the best type selection and layout for whole pages, to paragraphs, to individual words, exploring issues such as proper font selection and theories on what makes text readable. Designed to be quickly referenced with illustrations and terms placed in sidebars and vocabulary and typographical notation catalogued in appendixes. Includes short section on the history of typography. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780130218049
  • Publisher: Prentice Hall
  • Publication date: 6/16/2000
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 230
  • Product dimensions: 7.01 (w) x 9.25 (h) x 0.18 (d)

Table of Contents

Preface
Introduction
1 From the Foundry to the Computer 1
2 Speaking the Language of Letters 21
3 Setting Type on a Page 38
4 Setting Type in a Paragraph 66
5 Setting Type in a Sentence 102
6 Setting Type for Special Functions 131
7 Designing with Type 149
Appendix - Proofreaders' Marks 165
Bibliography 171
Index 174
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