TypeSense / Edition 3

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Overview

Providing detailed information in elegant and readable prose, and giving readers specific and in-depth examples of typographic problems and their solutions, this comprehensive guide covers typographic history, typesetting, and typographic design all in one book and keys in on four major areas of typography usage–on a page, in a paragraph, in a sentence, and as a design element–helping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting. Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually. MARKET: For those in typography, typographic design, publication design, and desktop publishing.

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Product Details

  • ISBN-13: 9780132190107
  • Publisher: Pearson
  • Publication date: 1/19/2006
  • Edition description: REV
  • Edition number: 3
  • Pages: 304
  • Product dimensions: 7.66 (w) x 8.96 (h) x 0.59 (d)

Table of Contents

Foreword vi

Preface viii

Introduction x

1. FROM THE FOUNDARY TO THE COMPUTER 1

Metal type 3

Phototypography 6

Digital Typography 9

2. SPEAKING THE LANGUAGE OF LETTERS 21

Type Anatomy 22

Type Guidelines and Measurements 25

Typeface Styles 27

Type Family Members 33

Type Font Anatomy 34

3. SETTING TYPE ON A PAGE 40

Typography and Reading 41

Page Guidelines and Measurements 46

Page Typography Preliminaries 48

Page Typography Decisions 50

Page Typography Evaluation 65

4. SETTING TYPE IN A PARAGRAPH 68

Typography and Texture 69

Paragraph Guidelines and Measurements 69

Paragraph Proofreaders’ Marks 73

Paragraph Typography Preliminaries 75

Paragraph Typography Decisions 76

Letterspacing and Word Spacing 86

Paragraph Typography Evaluation 102

5. SETTING TYPE IN A SENTECE 104

Typography and Typographic Form 105

Sentence Guidelines and Measurements 105

Sentence Proofreaders’ Marks 106

Sentence Typography Preliminaries 108

Sentence Typography Decisions 109

Sentence Typography Evaluation 128

6. SETTING TYPE FOR SPECIAL FUNCTIONS 133

Typographic Artistry 133

Typography and Content 134

Sentence Typography for Special Functions 135

7. TYPESETTING AS DESIGN 151

Display Type Design 153

Text Type Design 162

8. GRAPHICS AS TYPE 170

Special Type Effects 171

Designing Graphic Letters 173

The Graphic Ampersand 182

9. TYPOGRAPHS AS TYPOGRAPHIC ART 190

Typographs 192

10. INTEGRATING TYPOGRAPHIC ELEMENTS ON A PAGE 209

Page Typography 210

Vineyards 213

Wine Aficionado 218

Fine Bottling 222

Type Level Consistency 226

11. INTEGRATING TYPOGRAPHIC ELEMENTS IN A PUBLICATION 229

Typographic Continuity 230

Newsletters 231

Magazines 236

Books 240

Type Level Consistency 254

APPENDIX A- Proofreaders’ Marks 256

APPENDIX B- Character and Glyph Charts 263

GLOSSARY- Typographic Terminology 271

SELECT BIBLIOGRAPHY 282

INDEX 284

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