Typographic Design in the Digital Studio / Edition 1

Typographic Design in the Digital Studio / Edition 1

by David Amdur
     
 

ISBN-10: 1401880932

ISBN-13: 9781401880934

Pub. Date: 09/04/2006

Publisher: Cengage Learning


The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it--these companion guides build capacities in both of these areas together. The Design Concepts book will guide readers to observe and reflect on how type functions and to develop strategies for creative typographic expression. The Application Skills…  See more details below

Overview


The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it--these companion guides build capacities in both of these areas together. The Design Concepts book will guide readers to observe and reflect on how type functions and to develop strategies for creative typographic expression. The Application Skills Modules book pairs each lesson in typography with a lesson in the digital tools of design production. This book introduces the essential features of the Macintosh Operating System X (OSX) as well as Mac or PC versions of InDesign, Photoshop, Illustrator, and QuarkXPress, so readers can develop good working knowledge in one or all of these applications. A DVD in the Application Skills Modules book includes Quicktime movies demonstrating software lessons, exercise resources, and type specimens.

Product Details

ISBN-13:
9781401880934
Publisher:
Cengage Learning
Publication date:
09/04/2006
Series:
Graphic Design/Interactive Media Series
Edition description:
New Edition
Pages:
256
Product dimensions:
8.06(w) x 10.06(h) x 0.61(d)

Related Subjects

Table of Contents


Design Concepts Contents: Typography in the Digital Environment; Type and Expression; Abstract Form in Type Design; Making Display Type Work; Structure and Measurement; History of Typographic Design; Setting Readable Body Copy; Organizing Documents for Readability; Type in Publications; Type Effects: The Good, the Trite, and the Ugly; Type in New Media Typeface Design Appendix: An Annotated Catalog of Typefaces Annotated Bibliography. Application

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