Typographic Design in the Digital Studio / Edition 1

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Overview

A first-rate understanding of both typography and digital applications is essential to the craft of graphic design, and this carefully sequenced guide builds skills and creativity together, from the ground up. Author David Amdur effectively blends the fundamental tools for design production with creative concepts and professional standards of typography, guiding novices in the development of innovative capacities and expert standards. Each chapter in the book is closely correlated with concepts in the companion Workbook, an effective combination that puts technical theory into practice. Readers will learn to observe and reflect on how type functions, develop basic strategies for creative type design, and understand that the conventions of standard typography are part of a process of continual evolution that they may, eventually, take a hand in shaping. The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students? skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice. The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds students? skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative typographic design. Each lesson in typography is paired with a companion lesson in the digital tools of design production. This combination allows the student to put theory directly into practice.

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Editorial Reviews

From the Publisher
"...obviously written by a teacher with students in mind... Help is here for design teachers needing to merge type study into computer classes!" —Steven Taft, Ringling School of Art and Design
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Product Details

  • ISBN-13: 9781401880934
  • Publisher: Cengage Learning
  • Publication date: 9/4/2006
  • Series: Graphic Design/Interactive Media Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 8.06 (w) x 10.06 (h) x 0.61 (d)

Meet the Author

David Amdur is a Professor of Visual Communications at Brown College in Minneapolis. He has received awards from the Council for Basic Education, the Getty Center for Education in the Arts, the Minnesota Center for Arts Education, and the Minnesota Humanities Commission to research and develop curriculum in art and design.

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Table of Contents

Design Concepts Contents: Typography in the Digital Environment; Type and Expression; Abstract Form in Type Design; Making Display Type Work; Structure and Measurement; History of Typographic Design; Setting Readable Body Copy; Organizing Documents for Readability; Type in Publications; Type Effects: The Good, the Trite, and the Ugly; Type in New Media Typeface Design Appendix: An Annotated Catalog of Typefaces Annotated Bibliography. Application

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