Typographic Design: Form and Communication / Edition 5

Typographic Design: Form and Communication / Edition 5

by Rob Carter, Ben Day, Philip B. Meggs
     
 

ISBN-10: 047064821X

ISBN-13: 9780470648216

Pub. Date: 11/01/2011

Publisher: Wiley

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital

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Overview

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.

This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.

Features in this new edition include:

  • A new chapter that analyzes typography on screen

  • New case studies featuring typographic design in books, information graphics, web design, and environmental design

  • New designer profiles that reveal innovative typographic design processes

  • Material presented in full color throughout with many new images

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Product Details

ISBN-13:
9780470648216
Publisher:
Wiley
Publication date:
11/01/2011
Edition description:
Older Edition
Pages:
368
Product dimensions:
8.40(w) x 10.70(h) x 1.00(d)

Table of Contents

1The Evolution of Typography1
2The Anatomy of Typography27
3Syntax and Communication45
4Legibility87
5Typographic Technology103
6Typographic Design Education117
7Case Studies in Typographic Design141
8Type Specimens173
Glossary286
App. ACopyfitting294
App. BCharacter count table for text-type specimens295
App. CTraditional working methods in typographic design296
App. DProofreader's marks297
A Chronology of Typeface Designs298
Bibliography300
Picture Credits302
Index305

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