Typographic Design: Form and Communication / Edition 5

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Overview

Fully revised and updated to reflect new technological developments and emerging design trends, Typographic Design. Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line images clarify typographic fundamentals and convey a keen understanding of designing with type.
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What People Are Saying

From the Publisher
". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic-design practice." (neopoprealismjournal.wetpaint.com, March 2012)

‘A two column-layout provides space to cram in a huge amount of content-a comprehensive guide to type on the web.’ (.net, July 2012)

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Product Details

  • ISBN-13: 9780470648216
  • Publisher: Wiley
  • Publication date: 11/1/2011
  • Edition description: New Edition
  • Edition number: 5
  • Pages: 368
  • Sales rank: 427,385
  • Product dimensions: 8.40 (w) x 10.70 (h) x 1.00 (d)

Meet the Author

Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip B. Meggs, of Typographic Specimens: The Great Typefaces.

Ben Day is Professor Emeritus at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.

The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.

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Table of Contents

1 The Evolution of Typography 1
2 The Anatomy of Typography 27
3 Syntax and Communication 45
4 Legibility 87
5 Typographic Technology 103
6 Typographic Design Education 117
7 Case Studies in Typographic Design 141
8 Type Specimens 173
Glossary 286
App. A Copyfitting 294
App. B Character count table for text-type specimens 295
App. C Traditional working methods in typographic design 296
App. D Proofreader's marks 297
A Chronology of Typeface Designs 298
Bibliography 300
Picture Credits 302
Index 305
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