Typographic Design: Form and Communication / Edition 4

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Overview

Fully revised and updated to reflect new technological developments and emerging design trends, Typographic Design. Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line images clarify typographic fundamentals and convey a keen understanding of designing with type.
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Editorial Reviews

From the Publisher

". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic-design practice." (neopoprealismjournal.wetpaint.com, March 2012)

‘A two column-layout provides space to cram in a huge amount of content-a comprehensive guide to type on the web.’ (.net, July 2012)

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Product Details

  • ISBN-13: 9780471783909
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/3/2006
  • Edition description: Revised Edition
  • Edition number: 4
  • Pages: 336
  • Product dimensions: 8.56 (w) x 10.93 (h) x 0.71 (d)

Meet the Author

Rob Carter is Professor Emeritus at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor of Meggs: Making Graphic Design History.

The late Philip B. Meggs was School of the Arts Research Professor at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica.

The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut.

Sandra Maxa is Director of the Graphic Design Post Baccalaureate Program at the Maryland Institute College of Art, has served as visiting faculty at the Pratt Institute, and has taught at Parsons The New School for Design and at Rutgers University–Newark

Mark Sanders is full-time faculty in the Graphic Design department at Maryland Institute College of Art, has served as visiting faculty at the Pratt Institute, and has taught at Parsons The New School for Design and at Rutgers University–Newark.

Both Sandra and Mark are Partners at Q Collective, a visual communication and branding studio in New York and Baltimore.

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Table of Contents

1 The Evolution of Typography 1
2 The Anatomy of Typography 27
3 Syntax and Communication 45
4 Legibility 87
5 Typographic Technology 103
6 Typographic Design Education 117
7 Case Studies in Typographic Design 141
8 Type Specimens 173
Glossary 286
App. A Copyfitting 294
App. B Character count table for text-type specimens 295
App. C Traditional working methods in typographic design 296
App. D Proofreader's marks 297
A Chronology of Typeface Designs 298
Bibliography 300
Picture Credits 302
Index 305
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  • Anonymous

    Posted February 14, 2010

    Ironic Textbook

    Purchased for an undergrad college class. The book was useful as we were obviously following it for our lessons, and it contains a number of interesting examples and an innovative layout.

    However, the actual text for each chapter is so small and out-of-the-way as compared to the pictures and examples that I had to wonder whether the people who put the book together actually bothered with its lessons at all...

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