Fully revised and updated to reflect new technological developments and emerging design trends, Typographic Design. Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line images clarify typographic fundamentals and convey a keen understanding of designing with type.
". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic-design practice." (neopoprealismjournal.wetpaint.com, March 2012)
‘A two column-layout provides space to cram in a huge amount of content-a comprehensive guide to type on the web.’ (.net, July 2012)
Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, Print regional annual, and I.D. magazine's Annual Design Review. He is the author of American Typography Today, Typographic Design: The GreatTypefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor, with Sandra Wheeler, of Meggs: Making Graphic Design History.
The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut. His many exhibitions included the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He was selected for Who's Who AmongAmerica's Teachers.
The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.
Purchased for an undergrad college class. The book was useful as we were obviously following it for our lessons, and it contains a number of interesting examples and an innovative layout.
However, the actual text for each chapter is so small and out-of-the-way as compared to the pictures and examples that I had to wonder whether the people who put the book together actually bothered with its lessons at all...
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