Typographic Design: Form and Communication / Edition 2

Typographic Design: Form and Communication / Edition 2

by Rob Carter, Ben Day, Philip B. Meggs
     
 

ISBN-10: 0471284300

ISBN-13: 9780471284307

Pub. Date: 05/28/1993

Publisher: Wiley

Fully revised and updated to reflect new technological developments and emerging design trends, Typographic Design. Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line…  See more details below

Overview

Fully revised and updated to reflect new technological developments and emerging design trends, Typographic Design. Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line images clarify typographic fundamentals and convey a keen understanding of designing with type.

Product Details

ISBN-13:
9780471284307
Publisher:
Wiley
Publication date:
05/28/1993
Edition description:
Older Edition
Pages:
288
Product dimensions:
8.54(w) x 10.82(h) x 0.75(d)

Table of Contents

1The Evolution of Typography1
2The Anatomy of Typography27
3Syntax and Communication45
4Legibility87
5Typographic Technology103
6Typographic Design Education117
7Case Studies in Typographic Design141
8Type Specimens173
Glossary286
App. ACopyfitting294
App. BCharacter count table for text-type specimens295
App. CTraditional working methods in typographic design296
App. DProofreader's marks297
A Chronology of Typeface Designs298
Bibliography300
Picture Credits302
Index305

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