A Typographic Workbook: A Primer to History, Techniques, and Artistry

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Overview

The third edition of this best selling typography textbook has been fully revised for clarity and cohesiveness of content. Review questions and the use of sidebars highlight important learning objectives for each chapter. Supplementary instructor materials like student worksheets and sample discussion topics build on the book's content to create a rich classroom learning experience.

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More About This Book

Overview

The third edition of this best selling typography textbook has been fully revised for clarity and cohesiveness of content. Review questions and the use of sidebars highlight important learning objectives for each chapter. Supplementary instructor materials like student worksheets and sample discussion topics build on the book's content to create a rich classroom learning experience.

Product Details

  • ISBN-13: 9780471696902
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/15/2005
  • Edition description: REV
  • Edition number: 2
  • Pages: 400
  • Sales rank: 803,279
  • Product dimensions: 8.25 (w) x 11.00 (h) x 0.82 (d)

Meet the Author

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York. She is also a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.

CYNTHIA BUSIC-SNYDER is Associate Professor of Graphic Design and Coordinator of Graphic Design Studies in the Department of Art at Mohawk Valley Community College in Utica, New York.

Table of Contents

Preface.

Acknowledgments.

1: Ancient Writing Systems.

2: Lettering During the Roman Empire and Middle Ages.

3: Renaissance Typography and Printing.

4: Typography During Colonization and Industrialization.

5: Early Twentieth-Century Typography.

6: Technology Changes the Designer’s Role.

7: Contemporary Typography and Digital Technology.

8: Character Characteristics.

9: Type Identification and Classification.

10: Setting Text Type.

11: Selecting and Combining Fonts Creatively.

12: Organizing Typographic Compositions.

Appendix A: Font sample charts.

Appendix B: Key concepts.

Appendix C: Key players.

Credits.

Bibliography.

Index.

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