Typography and Graphic Design: From Antiquity to the Present

Typography and Graphic Design: From Antiquity to the Present

by Serge Lemoine, Roxanne Jubert
     
 

This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and

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Overview

This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form—from the invention of printing to the relationship between graphics and totalitarian regimes—with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.

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Editorial Reviews

Library Journal
This substantial history, written by French scholar/graphic designer Jubert, is notable for treating graphic design and typography together rather than as separate subjects. It offers the reader an excellent overview concerning the development of printing techniques and materials from the prehistoric period through the Renaissance. The groundwork is laid for understanding the elements that provided the basis for graphic design and typography as they developed in the modern era. The major portion of the book effectively interweaves the many strands that define graphic design since the Renaissance: the evolution of the book, the development of nonbook graphic forms (e.g., handbills, posters, newspapers), the history of the media, the rise of literacy, the influence of art movements on graphic and type design, the influences and demands of political movements on graphics, and the rise of modernity and a new kind of reader, encountering new opportunities to read and new graphic styles to serve those needs. Students and working designers will find this a useful reference and teachers a good textbook. For libraries serving design students and scholars.
—Michael Dashkin

Product Details

ISBN-13:
9782080305237
Publisher:
Rizzoli
Publication date:
12/26/2006
Pages:
432
Product dimensions:
9.79(w) x 11.33(h) x 1.58(d)

Meet the Author

Roxane Jubert is an art historian. She teaches Art History at the Ecole Nationale Supérieure des Arts Décoratifs in France and lectures at the Université de Rennes. She has written numerous articles and coauthored several works on graphic design and typography. The author received the Prix André Ferran in 2005 for the research compiled in this book. Serge Lemoine, director of the Musée d'Orsay in Paris, has written numerous books on art and artistic movements including Towards Modern Art and Paintings in the Musée d'Orsay (both Thames & Hudson, 2005).

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