Typography Workbook: A Real-World Guide to Using Type in Graphic Design
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Typography Workbook: A Real-World Guide to Using Type in Graphic Design

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by Timothy Samara
     
 

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ISBN-10: 1592533019

ISBN-13: 9781592533015

Pub. Date: 11/01/2006

Publisher: Rockport Publishers


New in paperback, The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone

Overview


New in paperback, The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

Product Details

ISBN-13:
9781592533015
Publisher:
Rockport Publishers
Publication date:
11/01/2006
Pages:
240
Sales rank:
499,924
Product dimensions:
9.00(w) x 9.12(h) x 0.75(d)

Table of Contents

Up Front
Typography Is Everywhere: Foreword6
Talking Type: A Discussion with Philippe Apeloig8
Typography Fundamentals10
AType Mechanics: The Visual Tool Kit12
Letterform Basics: The Foundation of Typographic Design14
Alphabet Variation22
The Optics of Spacing: Form and Counterform within Text26
The Spatial Mechanics of Paragraphs32
Paragraphs in Sequence40
BForm and Function: Building the Bigger Picture44
Space: The Typographic Frontier46
Typographic Color: The Visual Texture of Language52
Point, Line, and Plane: The Expanded Typographic Repertoire56
Developing Hierarchy: Clarifying the Content60
The Typographic Grid: Creating Architectural Space66
Breaking the Grid: Alternative Organizational Approaches76
Typographic Systems80
CExpressing the Unspoken: Image and Emotion in Typography82
Integrating Type and Image84
Type as Image: Transforming Words into Pictures96
Color in Typographic Expression102
Typography in Practice110
Typeface Design112
Book Design: Texts and Covers122
Collateral Texts: Brochures and Annual Reports136
Website Design148
Ephemera: Announcements, Promotions, and Advertising
Posters170
Type in Motion: Animations and Film Titles182
Visual Identity: Logos and Corporate Identity Systems194
Environmental Type: Signage, Exhibitions, and Architectural Branding208
Publications: Newspapers, Magazines, and Newsletters218
Packaging228
Appendixes
Index of Contributors238
Bibliography240
About the Author240
Acknowledgments240

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Typography Workbook: A Real-World Guide to Using Type in Graphic Design 3 out of 5 based on 0 ratings. 2 reviews.
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