Typology: Type Design from the Victorian Era to the Digital Age

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A must-have for designers, not to mention that quirky group in love with type for types sake (you know who you are), Typology is the most visually dynamic compendium of typefaces on the market. Steven Heller and Louise Fili, two of the most admired and respected designers working today, cover everything from the classic elegance of the late 19th century to the fractured hypermedia of today. Organized by historical era and country of origin, each section introduces the culture and aesthetic of the period, ...
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More About This Book

Overview

A must-have for designers, not to mention that quirky group in love with type for types sake (you know who you are), Typology is the most visually dynamic compendium of typefaces on the market. Steven Heller and Louise Fili, two of the most admired and respected designers working today, cover everything from the classic elegance of the late 19th century to the fractured hypermedia of today. Organized by historical era and country of origin, each section introduces the culture and aesthetic of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. Expertly assembled and thoughtfully written, no other book encompasses this wealth of type styles in historical context. Its pages are profusely illustrated with hundreds of complete alphabets, and such original artifacts as typesheets, catalogs, broadsides, posters, and many other primary source examples. In all, Typology is the long-awaited type encyclopedia destined to be a standard reference work for years to come.
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Editorial Reviews

From the Publisher

Readers familiar with Heller and Fili's numerous books for Chronicle, particularly in the Art Deco Series, may be worried that this latest book covers the same material. In fact, it is much larger in scope (as well as in size), covering commercial type designs, especially display type, form the last 100 years. As the authors state, Typology is not so much a formal history as a visual survey, and yet it is more than just a type timeline; each section has a brief essay that places the typefaces of that period within the contest of cultural, societal, economic and technological forces. Also, each period is subdivided by country; it is very useful in educating one's eye to be able to flip back-and-forth between, for example, Art Nouveau types in France and those in Germany (or The Netherlands or Austria). Typology certainly delivers its promise of visuals; there's an abundance of type specimens, broadsheets, catalogs and posters, most of which will be new to the reader, and all of which are beautifully reproduced and identified by year and designer. One would have to doggedly scour the used bookstalls of the world to accumulate this amount of material. Aren't we all lucky that we have Heller and Fili to do it for us?

Library Journal
Heller, the New York Times's senior art director, and Fili, an independent designer, have authored an attractive but hard-to-categorize guide to type. One finds brief (approximately 300-word) overview essays of seven time periods of typography: pre-modern, early modern, avant-garde modern, commercial modern, late modern, electric modern, and postmodern. Following these essays are shorter sidebar essays that discuss the various international influences within each time period (e.g., "Art Nouveau in Germany, France, The Netherlands, and Austria"). The essays are well written but require some knowledge of artistic and architectural trends. Hundreds of black-and-white and color illustrations from primary sources enrich the text, but, unfortunately, references to their sources are incomplete. The volume concludes with a bibliography of 55 books from the mid-1950s through the early 1990s. All in all, it is difficult to establish the audience for this book: The text is beyond the level of high school and lower-division undergraduates, but there is not enough scholarly apparatus to interest advanced scholars. Recommended for libraries that regularly receive requests for illustrations of historical typefaces or examples of display type.--P. Steven Thomas, Central Michigan Univ. Lib., Mt. Pleasant Copyright 1999 Cahners Business Information.
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Product Details

  • ISBN-13: 9780811823081
  • Publisher: Chronicle Books LLC
  • Publication date: 6/28/1999
  • Pages: 196
  • Product dimensions: 1.00 (w) x 1.00 (h) x 1.00 (d)

Meet the Author

Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.

Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.

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Table of Contents

Late Modern 128
Switzerland 130
Germany 134
France 136
The Netherlands 138
United States 1940s 140
United States 1950s/1960s 144
United States 1970s 150
Eclectic Modern 154
England 156
Europe 158
United States 160
Psychedelia 162
United States 164
Postmodern 166
Switzerland 168
Russia 170
England 172
United States: Vernacular 174
United States: New Wave 176
United States: Deconstruction 178
United States: Emigre 182
United States: New Classicism 184
United States: Grunge 186
Experimental 190
Later Modern 192
Index 194
Selected Bibliography 196
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