The US Brewing Industry: Data and Economic Analysis / Edition 1

The US Brewing Industry: Data and Economic Analysis / Edition 1

by Victor J. Tremblay, Carol Horton Tremblay
     
 

ISBN-10: 0262201518

ISBN-13: 9780262201513

Pub. Date: 01/01/2005

Publisher: MIT Press

This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on

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Overview

This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies.

After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger,
and other management strategies, and examine the industry's economic performance.
Finally, they discuss public policy, including anti-trust and public health issues.
The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request.
Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.

The MIT Press

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Product Details

ISBN-13:
9780262201513
Publisher:
MIT Press
Publication date:
01/01/2005
Edition description:
New Edition
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 0.81(d)
Age Range:
18 Years

Table of Contents

Foreword
1Introduction1
2Basic demand and cost conditions17
3Industry concentration41
4The leading mass-producing brewers67
5Imports and domestic specialty brewers103
6Product and brand proliferation135
7Strategic behavior : price, advertising, merger, and other strategies159
8Economic performance207
9Public policy issues233
10Concluding remarks, forecasts, and directions for future research277
App. AData and sources285
App. BBeer containers291
App. CMergers, ordered by acquired firm293
App. DAlcohol content, standard serving size, and blood alcohol concentration307

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