The U. S. Brewing Industry: Data and Economic Analysis / Edition 1

Hardcover (Print)
Buy New
Buy New from BN.com
$36.94
Used and New from Other Sellers
Used and New from Other Sellers
from $9.59
Usually ships in 1-2 business days
(Save 78%)
Other sellers (Hardcover)
  • All (12) from $9.59   
  • New (3) from $36.00   
  • Used (9) from $0.00   

Overview

"This definitive study uses theory, history, and data to analyze the evolution of the U.S. brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The U.S. Brewing Industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies." This authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Read More Show Less

Editorial Reviews

From the Publisher

"An extremely useful book that business historians, industry executives, and corporate analysts undoubtedly will consult, while students of applied economics, business strategy,
and organization theory will find in it much to support their work." Terence R. Gourvish Enterprise
& Society

The MIT Press

Read More Show Less

Product Details

  • ISBN-13: 9780262201513
  • Publisher: MIT Press
  • Publication date: 1/1/2005
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 400
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.81 (d)

Meet the Author

Victor J. Tremblay is Professor of Economics at Oregon State University.

Carol Horton Tremblay is Associate Professor of Economics at Oregon State University.

Read More Show Less

Table of Contents

Foreword
1 Introduction 1
2 Basic demand and cost conditions 17
3 Industry concentration 41
4 The leading mass-producing brewers 67
5 Imports and domestic specialty brewers 103
6 Product and brand proliferation 135
7 Strategic behavior : price, advertising, merger, and other strategies 159
8 Economic performance 207
9 Public policy issues 233
10 Concluding remarks, forecasts, and directions for future research 277
App. A Data and sources 285
App. B Beer containers 291
App. C Mergers, ordered by acquired firm 293
App. D Alcohol content, standard serving size, and blood alcohol concentration 307
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)