U-Turn: How the World's Top Auto Dealers are Turning Things Around by Focusing on the Customer, Not the Car

U-Turn: How the World's Top Auto Dealers are Turning Things Around by Focusing on the Customer, Not the Car

by Lonnie Blackburn
     
 
You may be wondering why anyone would write a book about car dealers.
The car business is an industry of sameness-
of lameness. It is an industry plagued by people who do and act the same way everyone else around them acts. It's an industry where local dealers are prompted by industry bigwigs to be the same, ordinary and average.
With this in mind, we went on

Overview

You may be wondering why anyone would write a book about car dealers.
The car business is an industry of sameness-
of lameness. It is an industry plagued by people who do and act the same way everyone else around them acts. It's an industry where local dealers are prompted by industry bigwigs to be the same, ordinary and average.
With this in mind, we went on a hunt to find the innovators in one of the most ordinary and disliked industries. In this book, we reveal the results of that search and introduce you to the champions of an upcoming automotive renaissance.
You'll discover who these big thinkers and change agents are and how they are turning an industry plagued by ill-will into one that is valued and appreciated by putting the focus on the customer,
not the car.

Product Details

ISBN-13:
9780985364328
Publisher:
Celebrity Press, LLC
Publication date:
05/25/2012
Pages:
152
Product dimensions:
5.50(w) x 8.50(h) x 0.50(d)

Meet the Author

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >