Ultimate Guide to Direct Marketing

Ultimate Guide to Direct Marketing

by Al Lautenslager
     
 

Deliver the right message to the right target for the best results.

Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place.

With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In

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Overview

Deliver the right message to the right target for the best results.

Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place.

With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry.

Inside you'll find:

  • The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each
  • Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace
  • New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations
  • Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage
  • How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible

All Lautenslager is an award-winning marketing and PR consultant, speaker author and entrepreneur who has helped countless business owners succeed. He is the co-author of Guerrilla Marketing in 30 Days, in the best-selling marketing series in history, and a certified Guerrilla Marketing coach.

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Product Details

ISBN-13:
9781932531718
Publisher:
Entrepreneur Press dba Entrepreneur Media, Inc.
Publication date:
10/28/2005
Pages:
400
Product dimensions:
7.90(w) x 9.90(h) x 0.70(d)

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Meet the Author

All Lautenslager is an award-winning marketing and PR consultant, speaker author and entrepreneur who has helped countless business owners succeed. He is the co-author of Guerrilla Marketing in 30 Days, in the best-selling marketing series in history, and a certified Guerrilla Marketing coach.

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