×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Ultimate Guide to Direct Marketing
     

Ultimate Guide to Direct Marketing

by Al Lautenslager
 

Deliver the right message to the right target for the best results.

Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place.

With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In

Overview

Deliver the right message to the right target for the best results.

Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place.

With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry.

Inside you'll find:

  • The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each
  • Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace
  • New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations
  • Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage
  • How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible

All Lautenslager is an award-winning marketing and PR consultant, speaker author and entrepreneur who has helped countless business owners succeed. He is the co-author of Guerrilla Marketing in 30 Days, in the best-selling marketing series in history, and a certified Guerrilla Marketing coach.

Product Details

ISBN-13:
9781932531718
Publisher:
Entrepreneur Press dba Entrepreneur Media, Inc.
Publication date:
10/28/2005
Pages:
400
Product dimensions:
7.90(w) x 9.90(h) x 0.70(d)

Related Subjects

Meet the Author

All Lautenslager is an award-winning marketing and PR consultant, speaker author and entrepreneur who has helped countless business owners succeed. He is the co-author of Guerrilla Marketing in 30 Days, in the best-selling marketing series in history, and a certified Guerrilla Marketing coach.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews