Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

eBook

$16.49  $21.95 Save 25% Current price is $16.49, Original price is $21.95. You Save 25%.

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers


Overview

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY
Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits.

Discover how to:
Create a campaign and find new customers in minutes
Get local customers to visit your store or event
Profile your audience using Facebook Graph Search and Ad Manager
The perfect bidding strategy for your objectives and budget
Hyper-target your audience with segment-specific ads
Track and follow leads and customers
Achieve measurable profits while you inform and entertain your fans
Avoid ad fatigue with the perfect Newsfeed Ad
Merge direct response with content marketing to ignite everything

Product Details

ISBN-13: 9781613083703
Publisher: Entrepreneur Press
Publication date: 11/14/2017
Series: Ultimate Series
Sold by: Barnes & Noble
Format: eBook
File size: 75 MB
Note: This product may take a few minutes to download.

About the Author

Perry Marshall (Chicago, IL) the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall&Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health&fitness to corporate finance.

Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Perry Marshall (Chicago, IL) the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall&Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health&fitness to corporate finance.

Keith Krance (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.

Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.

Table of Contents

Table of Contents
1. Facebook's Move to Rule the World
2. Should I Pay For Advertising on Facebook?
3. Facebook Advertising Fundamentals
4. How to Setup Your First Campaign
5. How Your Thinking Must Change To Maximize Returns
6. Every Marketer For Generations Has Dreamed Of This
7. Setting Up Campaigns Correctly From The Beginning
8. Batten Down The Hatches
9. Dramatically Improve Your Click Through Rates
10. This Is Insane
11. A Marketing Machine
12. Maximizing Paid Advertising Through Free Services
13. More Tricks For Effective Ads
14. Know More About A Customer Than You Ever Imagined
15. Build A Complete Circle
16. Setting Up A Facebook Page
17. Advertising Your Facebook Page
18. Writing Facebook Status Messages That Engage
19. Drive a Customer To Your Business From The Restaurant Down The Street
20. Facebook Can Drive 10,000 Customers To Your Small Shop
21. Facebook Makes Throwing an Event Fun and Easy
22. How Larger Firms Can Connect To Customers
23. Mind Your Own Business
From the B&N Reads Blog

Customer Reviews