Ultimate Guide to Google Adwords [NOOK Book]

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NOOK Book (eBook - Second Edition)
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Overview

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide offers an as comprehensive, or current, look at today’s fastest, most powerful advertising medium. Learn how to: • Build a powerful, streamlined campaign from scratch • Develop high quality keyword ...
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Overview

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide offers an as comprehensive, or current, look at today’s fastest, most powerful advertising medium. Learn how to: • Build a powerful, streamlined campaign from scratch • Develop high quality keyword lists • Write killer advertising and website copy that gets clicks • Get your ads in front of the best audience possible • Keep your ads showing up with high quality scores • Triple your traffic with site-targeted AdSense and Google image ads • Earn high rankings in Google’s organic search results • Slash your bid prices • Gain more conversions and sales • Avoid costly mistakes made by all Google advertisers • Determine what’s working with Google’s conversion tracking • And more! Plus get FREE e-mail updates on Google’s ever-changing system!

Product Details

  • ISBN-13: 9781613080030
  • Publisher: Entrepreneur Press
  • Publication date: 2/1/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Second Edition
  • Pages: 314
  • Sales rank: 203,960
  • Series: Ultimate Series Series
  • File size: 5 MB

Meet the Author

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."

Table of Contents

FOREWORD PREFACE A LOOK AT THE AUTHOR’S BUSINESS ACTIVITIES CHAPTER #1: THE DECISION AND DETERMINATION TO SUCCEED CHAPTER #2: THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED CHAPTER #3: HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?
CHAPTER #4: POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS CHAPTER #5: HOW ENTREPRENEURS REALLY MAKE MONEY - BIG MONEY!
CHAPTER #6: HOW TO CREATE EXCITING SALES AND MARKETING BREAKTHROUGHS CHAPTER #7: WHY AND HOW TO SELL YOUR WAY THROUGH LIFE CHAPTER #8: KEY PEOPLE FOR YOUR COMPANY CHAPTER #9: WORKING WITH LAWYERS AND ACCOUNTANTS CHAPTER #10: WHY ENTREPRENEURS AREN'T MANAGERS - AND WHAT YOU CAN DO ABOUT IT CHAPTER #11: HOW TO MANAGE YOUR CASH FLOW CHAPTER #12: HOW TO ACHIEVE PEAK PRODUCTIVITY CHAPTER #13: HOW ENTREPRENEURS ATTRACT GOOD LUCK CHAPTER #14: WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE CHAPTER #15: USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE CHAPTER #16: HOW TO GET A BUSINESS OUT OF TROUBLE CHAPTER #17: A FEW FINAL THOUGHTS ON THE NEW ECONOMY

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."

Bryan Todd is an international marketing consultant and Google AdWords specialist.

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