Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes

Overview

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search ...

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Overview

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

  • Build a powerful, streamlined campaign from scratch
  • Develop high quality keyword lists
  • Write killer advertising and website copy that gets clicks
  • Get your ads in front of the best audience possible
  • Keep your ads showing up with high quality scores
  • Triple your traffic with site-targeted AdSense and Google image ads
  • Earn high rankings in Google’s organic search results
  • Slash your bid prices
  • Gain more conversions and sales
  • Avoid costly mistakes made by all Google advertisers
  • Determine what’s working with Google’s conversion tracking
  • And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

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Product Details

  • ISBN-13: 9781599183602
  • Publisher: Entrepreneur Press
  • Publication date: 1/28/2010
  • Edition number: 2
  • Pages: 304
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.80 (d)

Meet the Author

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."

Bryan Todd is an international marketing consultant and Google AdWords specialist.

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Table of Contents

FOREWORD PREFACE A LOOK AT THE AUTHOR’S BUSINESS ACTIVITIES CHAPTER #1: THE DECISION AND DETERMINATION TO SUCCEED CHAPTER #2: THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED CHAPTER #3: HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?
CHAPTER #4: POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS CHAPTER #5: HOW ENTREPRENEURS REALLY MAKE MONEY - BIG MONEY!
CHAPTER #6: HOW TO CREATE EXCITING SALES AND MARKETING BREAKTHROUGHS CHAPTER #7: WHY AND HOW TO SELL YOUR WAY THROUGH LIFE CHAPTER #8: KEY PEOPLE FOR YOUR COMPANY CHAPTER #9: WORKING WITH LAWYERS AND ACCOUNTANTS CHAPTER #10: WHY ENTREPRENEURS AREN'T MANAGERS - AND WHAT YOU CAN DO ABOUT IT CHAPTER #11: HOW TO MANAGE YOUR CASH FLOW CHAPTER #12: HOW TO ACHIEVE PEAK PRODUCTIVITY CHAPTER #13: HOW ENTREPRENEURS ATTRACT GOOD LUCK CHAPTER #14: WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE CHAPTER #15: USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE CHAPTER #16: HOW TO GET A BUSINESS OUT OF TROUBLE CHAPTER #17: A FEW FINAL THOUGHTS ON THE NEW ECONOMY

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."

Bryan Todd is an international marketing consultant and Google AdWords specialist.

Read More Show Less

Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Posted June 25, 2009

    more from this reviewer

    The search is over

    This book was worth every penny. I was previously paying someone else to handle my search engine marketing which was very expensive and didn't deliver the results I wanted. I decided to take things into my own hands. Being new to the Google AdWords system, I needed some help.

    Within days of reading the book I created several campaigns with impressive results and click through rates (CTR). My second campaign received a 10 out 10 quality score from Google and thus reduced my costs. The added benefit is that the campaign is generating tons of quality traffic at a very low cost with a very high return.

    I highly recommend this book to anyone looking to take on their own search engine marketing or at the very least, understand what you're paying for. AdWords is a powerful and cost effective tool to any business and this is "The Ultimate Guide".

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted October 28, 2009

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    Great Content BUT SMALL SCREEN SHOTS! Beware!

    I am learning SO MUCH from Perry's book. However, most of his screen shots are too small to read. They should have been larger. How could anyone proof reading the book not have noticed this? He refers to the screen shots a lot but you can't read them. I tried to contact Perry but that's not easily done. The book is very well written and informative...I just hope his book coming out in January 2010 has larger and clearer screen shots.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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    Posted February 21, 2009

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    Posted April 16, 2009

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    Posted October 25, 2009

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    Posted February 25, 2011

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