Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition

Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition

by Richard Stokes
     
 


Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: • The “$100 Bidding Myth”: why outbidding competitors…  See more details below

Overview


Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic • Simple website changes that can increase sales by 500% • How to drive 80% or more of online revenues with rare superconverter keywords • Winning strategies of the world’s top search marketers • The best ads on the internet and how to write them • The real factors for driving high click-through rates • How to find competitors’ budgets, ad copy, and best keywords • How to manage bids without expensive bid-management software • And more!

Product Details

ISBN-13:
9781599183633
Publisher:
Entrepreneur Press
Publication date:
03/31/2010
Pages:
240
Product dimensions:
7.90(w) x 9.90(h) x 0.80(d)

Meet the Author

Richard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management.

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