Ultimate Guide to Sport Event Management and Marketing

Overview

From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy. Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations, schools, and other sport event organizations now ...
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Overview

From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy. Sport event management and marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations, schools, and other sport event organizations now rely on professionals skilled in key business areas - finance, hospitality, risk management, sales, marketing, communication, and team leadership - to help them design, plan, and manage a profitable, memorable sport event that runs smoothly from start to finish. The Ultimate Guide to Sport Event Management and Marketing contains the most important information you need to know about this exploding field, from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success. Authors Stedman Graham, Joe Jeff Goldblatt, and Lisa Delpy draw on their years of experience as event planners in this exciting field to bring you new ideas, as well as tried-and-true techniques, for sport event management and marketing in a highly competitive environment.

To achieve the excitement, communications, and excellent hospitality that are involved in making a sport event a success takes a great deal of planning, imagination and management skills. This book goes behind the scenes to explain how special events in sports can be effective, successful, and profitable.

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Editorial Reviews

Booknews
Reviews the sport event management field, for students and professionals. Presents strategies for managing event logistics including facilities, transportation, and ticketing, and covers negotiations, marketing, celebrity athletes, funding, and how to enter the field. Appendices offer sample agreement forms, and list career opportunities and job titles, management and marketing organizations, and rules for establishing protocol at a sporting event. Annotation c. Book News, Inc., Portland, OR (booknews.com)
David Rouse
The "Chicago Tribune" recently reported that the business of sports is now the twenty-second biggest industry in the U.S., that more than 200 colleges and universities now offer programs in sports management, and that companies closely tied with sports marketing, such as Nike, receive as many as 20,000 job applications each year. Special events, ranging from the Super Bowl to local dart league tournaments, have become important and highly effective vehicles for marketing. This unique and authoritative guide provides an overview of the relatively new business of sport event management and marketing, recommends strategies for success, and details step-by-step guidelines for producing events, for addressing such topics as negotiations, budgeting, arranging accommodations, media planning, risk and insurance coverage, and merchandising. Included are more than 100 pages of sample agreements, contracts, and forms; useful names and addresses; a glossary; and a bibliography of books, periodicals and brochures. Graham is president of his own sports and entertainment market consulting firm (and the man who would be Oprah Winfrey's husband).
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Product Details

  • ISBN-13: 9780786302444
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 1/28/1995
  • Edition description: Older Edition
  • Pages: 383
  • Product dimensions: 6.25 (w) x 9.26 (h) x 1.41 (d)

Table of Contents

Pt. I The Role and Scope of Sport Events 3
Ch. 1 Emerging Opportunities: The Benefits of Sport Event Management and Marketing 5
Ch. 2 Crucial Planning to Master the Game 25
Ch. 3 Designing, Planning, and Controlling Event Logistics 43
Ch. 4 Hospitality and Protocol in Sport 79
Ch. 5 Negotiations and Contracts 101
Ch. 6 Risk Management: Protecting Your Investment 121
Ch. 7 The Athlete as Sport Celebrity: How to Find, Acquire, Contract, and Maximize the Involvement of a Professional Athlete 143
Ch. 8 Television, Media, and Marketing: An Integrated Approach 161
Pt. II Practical Methods for Achieving Success 189
Ch. 9 How to Achieve Funding, Sponsorship, and Profitability 191
Ch. 10 Merchandising: The Magic Word for Long-Term Fiscal Success 219
Ch. 11 Outdoor Sport Events 231
Ch. 12 Indoor Sport Events 251
Ch. 13 Public and Private Sport Events 267
Ch. 14 Charitable Events 283
Ch. 15 Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals 297
Pt. III Appendixes 315
I Sample Agreements 317
A Independent Contractor Agreement 317
B Sponsorship Agreement 323
C Licensing Agreement 327
II Useful Resources 337
A Career Opportunities in Sport Event Management and Marketing 337
B Types of Sport Events 338
C Select Sport Event Management and Marketing Organizations 340
D Select Corporate Sport Sponsors 341
E Select Sport Event Leagues and Organizations 343
F Select Sport Hall of Fame Museums 347
G Sport Awards Banquet: Sample Script 352
H Production Schedule Designed by Robert W. Hulsmeyer and Adapted for Basketball by Dylan Aramian 354
I Olympic Games Official Opening/Closing Ceremonies 358
J Rules for Establishing Precedence (Protocol) for Your Sport Event 361
K Examples of Invitations and Passes to Sport Events 366
III Bibliography of Sport Event Management and Marketing 369
Books 369
Periodicals 372
Index 373
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