Ultimate Guide to YouTube for Business

Overview

Let Your Business BE SEEN and HEARD
Master the secrets of YouTube-savvy businesses and YouTube insiders, and create your own video-marketing success story. Led by Jason R. Rich, learn step by step how to spotlight your brand, showcase products and services, share valuable information, and drive crowds of potential consumers to tune in—all without spending a fortune. From production to upload, to promotion and ...

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Ultimate Guide to YouTube for Business

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Overview

Let Your Business BE SEEN and HEARD
Master the secrets of YouTube-savvy businesses and YouTube insiders, and create your own video-marketing success story. Led by Jason R. Rich, learn step by step how to spotlight your brand, showcase products and services, share valuable information, and drive crowds of potential consumers to tune in—all without spending a fortune. From production to upload, to promotion and profits, this ultimate guide delivers a master plan to multiplying your customer base.
Learn:
•How to promote your YouTube videos using Facebook, Twitter, Google+, and other social sites
•Methods for boosting a video’s views using blogs, websites and other online resources
•How to start a successful YouTube channel
•How to make a video go viral
•10 ways to use YouTube to reach your audience
•What it takes to become a “YouTube Personality” that viewers want to listen to
•Practices for attracting and keeping subscribers
•How to track your success with YouTube Analytics

Covers:
•Developing ideas for your videos
•Preparing for the shoot
•Producing and filming your own videos
•Video editing
•Uploading Your Video
•Adding interactive elements
•Hosting real-time video chats
•Becoming a YouTube affiliate

Includes:
•Specialized advice from YouTube Product manager and other industry insiders
•Expert advice from business owners and entrepreneurs
•Interviews with YouTube service providers
•Equipment primer
•Resource list

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Product Details

  • ISBN-13: 9781599185101
  • Publisher: Entrepreneur Press
  • Publication date: 9/17/2013
  • Series: Ultimate Series
  • Pages: 304
  • Sales rank: 430,923
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.70 (d)

Meet the Author


Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites. He is based in Foxboro, MA.
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Table of Contents


Introduction
What is YouTube?
A brief history
A look to the future
Reach a worldwide market quickly and cheaply
Brief discussion of the many uses of YouTube for entrepreneurs, small businesses, artists, musicians and wanna-be celebrities.

Chapter 1: YouTube As A Promotional and Marketing Tool
How to use YouTube videos as a promotional or marketing tool for a person, product, company, service or event.
Using YouTube in conjunction with other online efforts and online social networking services
Interview with advertising/marketing professional talking about how YouTube has changed the way companies, services and individuals can promote themselves
Developing realistic expectations and goals

Chapter 2: 10 Ways People, Companies and Organizations Are Successfully Using YouTube
Detailed information about 10 different ways that YouTube can be used to promote a person, company, product, service, organization or event.
Planning your YouTube strategy
What it costs to get started

Chapter 3: Planning Videos That Will Capture The Attention Of Your Viewers
What it takes to create a successful YouTube video
Exceeding the expectations of your audience
Dealing with the short attention spans of viewers
Time and content considerations
How to tell a story or convey information in an interesting, entertaining and attention-getting way
Biggest mistakes to avoid
How to generate ideas for videos
Developing the goal, message and approach your videos(s) will take
Writing a script or storyboarding your video
Targeting a specific audience successfully

Chapter 4: The Equipment You’ll Need
A round-up of equipment you’ll need to create, film, edit, upload and promote professional-quality YouTube videos.
Information about cameras, lighting, microphones, backdrops, “sets”, Chroma Key (green screen), teleprompters, visual effects tools, editing software, editing equipment, etc.
Creating a realistic production budget

Chapter 5: Choosing and Buying A Video Camera
How to buy the perfect HD video camera for your needs
Optional lighting and sound equipment you’ll also need
Backgrounds and other sets or props

Chapter 6: Filming YouTube Videos
Camera, set, “actors,” props, sound, lighting
Choosing and using a video camera
Shooting indoors versus outdoors
What you need to know about lighting
Your “on-camera” image - hair, makeup, wardrobe, personality, etc.
Producing videos with top-notch sound quality
Overcoming common video production mistakes
Tips from one or two professional “Hollywood” camera people and directors.

Chapter 7: Using Chroma Key (Green Screen) Effects In Your Videos
What Chroma Key is and how it can be used in YouTube videos
Additional software and equipment you’ll need
Pros and cons of using Chroma key

Chapter 8: Editing Your YouTube Videos
Using video editing software
Adding visual effects, transitions and titles
Video editing tips and strategies
Biggest mistakes to avoid

Chapter 9: Legally Adding Audio Effects and Music To Your Videos
Copyright issues
Licensing or acquiring background music and sound effects that you can use freely
Your music and sound effects options

Chapter 10: How To Start Your Own YouTube Channel
What is a YouTube channel
Benefits of starting a YouTube channel
Tips for making your YouTube channel successful
Building a dedicated audience
What the most successful YouTube channels have in common

Chapter 11: Uploading Your Video To YouTube
Setting up a YouTube Account and Channel
Step-by-step guide to uploading a video
Common problems and easy solutions for them
Giving your video a title, description, keywords, etc.

Chapter 12: Promoting Your YouTube Videos
Tips for making a video go viral
Soliciting Comments and “Likes” and why they’re important
Making sure people can find your videos easily
Cross promoting YouTube videos on Facebook, Twitter, Google+ and other online social networking sites, as well as your own website, blog, etc.
Other methods for promoting YouTube videos and getting views

Chapter 13: Monetizing YouTube: Get Paid For Your Video Views
How to make money by publishing videos on YouTube
Becoming a YouTube Partner
Becoming a successful, professional “YouTuber”
Other money-making opportunities related to YouTube
Selling products and merchandise to your viewers

Chapter 14: What It Takes To Be A Popular YouTuber
Advice from successful YouTubers about becoming a well-liked and popular YouTube personality
Develop and fine-tune your on-line appearance, image and personality
Communicating effectively with your audience
How to build a following and increase your popularity
Pros and cons of being popular on YouTube

Chapter 15: Interacting With Your Video’s Viewers and Fans
How to develop an ongoing rapport with your viewers and fans, and built a loyal following
How to continuously expand your online following
Safety and privacy considerations

Chapter 16: Using YouTube As A Launching Pad To Become Famous
How to transform YouTube popularity into real-world fame for yourself
How to be discovered online by television producers, record labels, modeling agencies, casting directors, etc.
Biggest mistakes to avoid when trying to become famous online

Chapter 17: YouTube Alternatives
Other places to publish, distribute and promote your videos online
Live webcasting
Webinars

Chapter 18: Interviews with Additional YouTube Experts
Detailed and exclusive interviews with well-know YouTube personalities

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