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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

Overview


Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why...

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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

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Overview


Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Product Details

  • ISBN-13: 9781440511417
  • Publisher: Adams Media
  • Publication date: 2/14/2011
  • Edition number: 4
  • Pages: 240
  • Sales rank: 313,165
  • Product dimensions: 5.40 (w) x 8.30 (h) x 0.90 (d)

Meet the Author

Dan S. Kennedy has been writing sales letters for businesses for two decades. His newsletter The No B.S. Marketing Letter reaches a wide audience, and he speaks before thousands of people each year about techniques of selling and marketing.

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Sort by: Showing all of 2 Customer Reviews
  • Posted July 23, 2011

    Good reason not to buy

    There is a very good reason not to buy this book for your Nook. The letter examples are so small that they cannot be read. Most of the information given is very basic. A refund should be allowed for anyone who purchased it for a nook but that isn't allowed. Not a good policy. Lou

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted June 30, 2011

    No text was provided for this review.

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