The Ultimate Sales Letter

The Ultimate Sales Letter

3.1 6
by Dan S. Kennedy
     
 

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Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that

Overview

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Product Details

ISBN-13:
9781593374990
Publisher:
Adams Media
Publication date:
02/01/2006
Edition description:
3RD
Pages:
240
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

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Ultimate Sales Letter 3.3 out of 5 based on 0 ratings. 4 reviews.
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Guest More than 1 year ago
This book was a great help!