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Uncommon Grounds: The History of Coffee and How It Transformed Our World / Edition 2
     

Uncommon Grounds: The History of Coffee and How It Transformed Our World / Edition 2

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by Mark Pendergrast
 

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ISBN-10: 046501836X

ISBN-13: 9780465018369

Pub. Date: 09/28/2010

Publisher: Basic Books


Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the

Overview


Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Product Details

ISBN-13:
9780465018369
Publisher:
Basic Books
Publication date:
09/28/2010
Edition description:
Second Edition
Pages:
480
Sales rank:
97,692
Product dimensions:
6.10(w) x 9.10(h) x 1.40(d)
Age Range:
13 - 18 Years

Table of Contents

Prologue: The Oriflama Harvest xi

Introduction: Puddle Water or Panacea? xv

Introduction to the Second Edition xix

Part 1 Seeds of Conquest

1 Coffee Colonizes the World 3

2 The Coffee Kingdoms 21

3 The American Drink 43

4 The Great Coffee Wars of the Gilded Age 61

5 Hermann Sielcken and Brazilian Valorization 73

6 The Drug Drink 91

Part 2 Canning the Buzz

7 Growing Pains 109

8 Making the World Safe for Coffee 133

9 Selling an Image in the Jazz Age 143

10 Burning Beans, Starving Campesinos 165

11 Showboating the Depression 175

12 Cuppa Joe 199

Part 3 Bitter Brews

13 Coffee Witch Hunts and Instant Nongratification 215

14 Robusta Triumphant 235

Part 4 Romancing the Bean

15 A Scattered Band of Fanatics 265

16 The Black Frost 289

17 The Specialty Revolution 307

18 The Starbucks Experience 333

19 Final Grounds 345

Acknowledgments 383

Appendix: How to Brew the Perfect Cup 387

Notes on Sources 391

List of Interviews 399

Illustration Credits 403

Index 407

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